At Vanguard Personal Investor Marketing, we’re on a mission to help individuals achieve financial well-being by connecting them with our world-class investment products and services. Our team plays a critical role in shaping how we engage with prospects and clients—bringing the power of Vanguard’s trusted brand to life through data-driven, personalized marketing. To elevate our impact, we’re building a next-generation suite of marketing attribution models that will transform how we measure success, optimize resource allocation, and drive smarter marketing strategies. We are seeking a Lead Analyst to drive the strategic use of these attribution products—including Marketing Mix Models (MMM), Multi-Touch Attribution (MTA) models, and Experimentation frameworks. This role is ideal for someone who thrives at the intersection of marketing strategy, analytics, and data science, and who can translate complex business questions into scalable, actionable analytic solutions.

Responsibilities:

• Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy.
• Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact.
• Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals.
• Evangelize attribution methodologies and experimentation best practices across the organization.
• Run monthly marketing performance assessments and “what if” scenarios.
• Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution.
• Ensure attribution products are scalable, accurate, and actionable across digital and offline channels.
• Participate in special projects and perform other duties as assigned.

Qualifications:

• Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies.
• Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing or causal inference frameworks.
• Strong technical fluency in data, analytics, and modeling concepts; ability to collaborate effectively with data scientists and engineers.
• Exceptional communication and stakeholder management skills.
• Minimum of eight years of related work experience with five years in advanced marketing optimization
• Undergraduate degree or equivalent combination of training and experience.

• Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy.
• Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact.
• Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals.
• Evangelize attribution methodologies and experimentation best practices across the organization.
• Run monthly marketing performance assessments and “what if” scenarios.
• Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution.
• Ensure attribution products are scalable, accurate, and actionable across digital and offline channels.
• Participate in special projects and perform other duties as assigned