Design marketing data architectures spanning CDPs (AEP, Salesforce Data Cloud), cloud data platforms (Snowflake, BigQuery, Databricks), and activation layers.
Define data modelling standards, identity strategies, and taxonomy frameworks tailored to marketing use cases including segmentation, personalization, and attribution.
Lead data architecture workstreams within large-scale MarTech transformation programmes from discovery and design through to implementation governance.
Collaborate with MarTech architects, data engineers, and analytics teams to ensure data pipelines are fit for downstream activation and reporting.
Advise clients on data governance, consent management, and privacy-compliant data practices relevant to marketing operations.
Contribute to the Marketing Technology practice through reusable frameworks, reference architectures, and enablement of sales and delivery teams.
Responsibilities
Design marketing data architectures spanning CDPs (AEP, Salesforce Data Cloud), cloud data platforms (Snowflake, BigQuery, Databricks), and activation layers.
Define data modelling standards, identity strategies, and taxonomy frameworks tailored to marketing use cases including segmentation, personalization, and attribution.
Lead data architecture workstreams within large-scale MarTech transformation programmes from discovery and design through to implementation governance.
Collaborate with MarTech architects, data engineers, and analytics teams to ensure data pipelines are fit for downstream activation and reporting.
Advise clients on data governance, consent management, and privacy-compliant data practices relevant to marketing operations.
Contribute to the Marketing Technology practice through reusable frameworks, reference architectures, and enablement of sales and delivery teams.
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