Contribute to and guide research design, questionnaire development, sampling plans and sample size calculations.

Analyse market research, customer experience, satisfaction, opinion poll and panel-based survey data.

Clean, validate and prepare datasets, including checking missing values, inconsistent responses, outliers and duplicate records.

Assess panel response quality, including speeding, straight-lining, respondent eligibility and potential survey fraud.

Develop and apply weighting approaches, assess representativeness and explain sampling limitations and potential bias.

Prepare cross-tabulations, significance tests and subgroup comparisons using appropriate statistical methods.

Apply techniques such as regression, segmentation, factor analysis and driver analysis where suitable.

Analyse repeated survey waves, tracking studies and panel trends.

Produce clear charts, dashboards, analytical reports and client presentations.

Work with research and fieldwork teams to monitor quotas, resolve data issues and maintain analytical accuracy.