Position Summary
Why Join Us?
Since its founding in Suwon, Korea in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands, managing more than 200 subsidiaries around the world. Samsung Gulf Electronics, established in 1996, serves as the regional hub for Samsung Electronics in the Middle East, headquartered in Dubai, UAE. Over the years, it has played a pivotal role in delivering innovative technologies across the GCC region, including smartphones, home appliances, displays, air-conditioning and enterprise solutions. At Samsung Gulf, we believe in empowering people to lead and drive progress. If you are ready to grow with a global leader, we want you on our team.
A Snapshot of Your Day
We are seeking a Data Marketing Analyst to deeply understand consumer behaviour, motivations, and needs through robust insight analysis, translating these findings into actionable strategies that drive targeted marketing and GTM campaigns. The candidate will serve as the crucial bridge between consumer understanding and business growth, ensuring Marketing efforts are rooted in data-driven insights, leading to increased customer/user engagement, brand loyalty, and revenue lift.
Role and Responsibilities
How You Will Make An Impact
- Work closely with the Consumer Marketing Insights team to design and execute qualitative and quantitative research initiatives, leveraging customer data to enhance understanding of consumer behaviour
- Develop and refine consumer segmentation and targeting strategies to maximize campaign effectiveness and ROI.
- Translate consumer insights into clear, concise, and compelling narratives for diverse stakeholders, including marketing, product, and sales teams.
- Work closely with Mobile Experience & Corporate Marketing team members to ensure alignment on consumer insights and targeting with overall business objectives
- Perform monthly analysis of consumer data extracted from internal systems, identifying trends and patterns to optimize marketing campaign performance.
- Oversee social media content and targeting strategies, ensuring alignment with consumer insights and brand messaging.
- Monitor and analyse competitor activities and market trends to identify opportunities and threats.
- Understand key marketing principles and concepts such as brand strategy, portfolio and STP (Segmentation, Targeting and Positioning).
Skills and Qualifications
What You’ll Need
- 3 to 4 years of experience in FMCG / Telecom / Technology sectors
- Strong Knowledge of Consumer Marketing Insights
- Bachelor’s degree in Marketing or Business
- Have a strong command on data visualization tools & techniques to create compelling reports and presentations that effectively communicate research findings
- Superior and proven skills in MS Office specifically Excel and PowerPoint
- Team-player with strong engagement, storytelling and presentation skills
- Business experience in MENA markets (UAE / GCC)
- Must be fluent in both Arabic and English, with excellent written and communication skills
Why You’ll Love Working with Us
- Competitive salary and performance-based incentive plan for all levels
- Flexible working hours schedule
- Visa, Top-Tier medical insurance plan and life insurance
- 22 days of paid annual leave plus public holidays
- An additional day off for your birthday!
- Yearly air ticket allowance & monthly parking allowance (if applicable)
- Free Employee Social Clubs (Paddle, Korean & Arabic Language Clubs)
- Access to discounts on a wide range of Samsung products
- On-site Cafeteria with free coffee and fruits
- 1 Volunteering Day per year
- Employee Referral Program - we want great talents like you!
- 24/7 access to Samsung Learning Platform
- A creative, collaborative, and inclusive company culture
