Data Marketing Specialist at Solidarity Community Federal Credit Union

Kokomo, Indiana, United States -

Full Time

Start Date

Immediate

Expiry Date

18 Aug, 26

Salary

0.0

Posted On

20 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Data Analysis, Digital Marketing, CRM Management, Market Research, SEO, SEM, Google Analytics, WordPress, Email Marketing, Social Media Marketing, Data Visualization, Project Management, Communication Skills, Problem Solving, Microsoft Excel, Member Engagement

Industry

Banking

Description

Description We seek a highly motivated and detail-oriented Data Marketing Assistant/Specialist to join our Solidarity Community Federal Credit Union marketing team. This pivotal role will help drive our marketing success by leveraging data-driven insights, optimizing campaigns for maximum impact, and enhancing member engagement strategies. The ideal candidate will be a dynamic team player with a deep passion for data analytics and digital marketing and a solid commitment to advancing the financial industry. Their contributions will help shape the future of our marketing efforts and the overall growth of our organization. Requirements DUTIES AND RESPONSIBILITIES: Data Analysis & Reporting: Collect, organize, and analyze marketing data to provide decision-making insights. Campaign Support: Help develop, execute, and monitor marketing campaigns, including email, social media, digital advertising, and direct mail. Market Research: Research industry trends, member behavior, and competitors to inform marketing strategies. Assist in segmenting the member base for targeted marketing initiatives. CRM Management: Help optimize the customer relationship management (CRM) system to ensure effective member communication and engagement. Digital Marketing: Create, track, and optimize online content, including social media posts, emails, and website updates. Use tools like WordPress, Google Analytics, SEM, and SEO to assess the performance of digital marketing efforts. Community Engagement: Collaborate with the Marketing Director to support and execute community events, ensuring their success and positive impact. QUALIFICATIONS: Bachelor’s degree in Marketing, Business, Data Analytics, or related field. Experience in data analysis or a related field, preferably within the financial services or credit union industry. Proficient in data analysis tools (Excel, Google Analytics, Windows, Microsoft Office, internet and email) and CRM systems. Strong attention to detail, problem solving skills, and ability to multi-task. Knowledge of marketing strategies, trends, and digital tools. Excellent verbal and written communication skills. Commitment to excellence and high standards. Strong organizational skills; able to manage priorities and workflow. Ability to work independently and as a member of various teams and committees. Ability to understand and follow written and verbal instructions Professional appearance and demeanor Must be able to safely operate and maintain the company vehicle, adhering to all traffic laws and organizational safety guidelines while professionally representing the company. Ability to effectively communicate with people at all levels and from various backgrounds. Must be able to speak, read, write, and understand the primary language(s) used in the workplace. Bilingual skills a plus. Acute attention to detail. Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm. PREFERRED SKILLS: Experience with data visualization tools. Familiarity with email marketing platforms (e.g., Mailchimp) and digital ad platforms (Google Ads, Facebook Ads). Basic knowledge of SEO/SEM strategies. COMPETENCIES: Teamwork--Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed. Member Service--Manages difficult or emotional member situations; Responds promptly to member needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments. Project Management--Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities. Oral Communication--Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings. Written Communication--Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information. Organizational Support--Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity. Motivation--Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals. Analytical--Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures. Problem Solving--Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics. Technical Skills--Assesses own strengths and weaknesses; pursues training and development opportunities; strives to build knowledge and skills continuously. Shares expertise with others. Interpersonal Skills--Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interruption; Keeps emotions under control; Remains open to others’ ideas and tries new things. Change Management--Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results. Ethics--Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethics; Upholds organizational values. Strategic Thinking--Develops strategies to achieve organizational goals; Understands organization’s strengths and weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategies to changing conditions. Judgement--Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely changes. Initiative--Volunteers readily; undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed. Delegation--Delegates work assignments; Matches the responsibility to the person; Gives authority to work independently; Sets expectations and monitors delegated activities; Provides recognition for results. Attendance/Punctuality--Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time. Dependability--Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Completes tasks on time. PHYSICAL DEMANDS AND WORK ENVIRONMENT: Frequently required to stand Frequently required to sit Continually required to utilize hand and finger dexterity Continually required to talk or hear Occasionally required to lift/carry items less than 50 pounds

Responsibilities

The role focuses on leveraging data-driven insights to optimize marketing campaigns and enhance member engagement strategies. Responsibilities include managing CRM systems, conducting market research, and executing digital content across various platforms.