Build and maintain data science models such as Marketing Mix Models using regression-based techniques, working with weekly or monthly time-series data across media, pricing, and promotional variables.
Conduct data validation, cleaning, and QA on client-provided datasets to ensure model-ready inputs.
Run statistical analyses including adstock transformations, diminishing returns curves, and decomposition outputs.
Support model documentation and prepare structured outputs (Excel workbooks, charts, summary tables) for internal and client review.
Collaborate with senior team members on methodology decisions and model refinement.
Contribute to internal tooling and process improvements as the team scales.