Job Title: Dealer Development Manager Manager Title: Chief Commercial Officer
FLSA Status: Exempt Department: 7105-Outside Sales
Updated: 7/2/2025

JOB SUMMARY:

The Dealer Development Manager’s primary role is to strengthen Fecon’s dealer network by leading dealer recruitment efforts, enhancing dealer capabilities, driving dealer excellence, and increasing dealer accountability. This position focuses on structured onboarding processes, ongoing dealer training, performance management, and measurable improvements in sales performance, market share, and profitability.

REQUIRED SKILLS/ABILITIES:

• Proven ability to develop and execute structured dealer onboarding and training programs.
• Demonstrated experience in performance management and strategic dealer development.
• Strong analytical skills with an ability to leverage data-driven insights for decision-making.
• Effective communicator capable of engaging dealers and internal stakeholders clearly and professionally.
• Dynamic leadership style with the ability to inspire and drive high-performance dealer relationships.
• Strategic thinker with strong business acumen, capable of identifying growth opportunities within the dealer network.
• Highly collaborative, capable of managing frequent cross-functional engagements.

EDUCATION AND EXPERIENCE:

• Minimum of 5 years’ experience specifically in dealer development or management.
• Preferred 10+ years’ experience working directly with dealers in sales, support, or related functions; high-performing candidates with less experience may be considered.
• Familiarity with CRM tools and systems.
• Experience in heavy equipment, industrial equipment, forestry, or related industries is highly desirable.
• Strong preference for this position to be based in the area or willing to relocate.

PHYSICAL REQUIREMENTS:

• Ability to talk and hear to enable effective communication.
• Prolonged periods sitting at a desk and working on a computer.
• Occasional standing, walking, or stooping.
• Ability to travel up to 50% of time supporting trade shows and occasional dealer and customer visits.
  This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be added at any time with or without notice.

• ead the assessment, development, and continuous improvement of Signature, Signature Vermeer and Partner dealer networks, along with strategic engagement of the Associate dealer network in North America.
• Establish and continuously enhance the dealer onboarding process, including onboarding new dealers and delivering ongoing training programs for existing dealers.
• Implement, track, and manage dealer performance metrics, develop improvement plans, and proactively identify opportunities to drive growth and accountability.
• Support RSMs in driving year-over-year dealer sales growth by emphasizing dealer adoption and increasing sales of Fecon’s broader product portfolio, including new and expansion product lines.
• Collaborate closely with Customer Support to ensure seamless communication, alignment, and support for dealer initiatives.
• Participate actively in weekly cross-functional working sessions with Product Management, Marketing, Sales, and Inside Sales to align on strategic initiatives.
• Coordinate with Inside Sales to leverage CRM tools for targeted campaigns, demographic analysis, and lead generation, establishing an appropriate communication cadence.
• Analyze monthly competitive market share reports to identify strategic growth opportunities, collaborating with internal teams to create actionable sales strategies.
• Collaborate with Marketing to enhance Fecon’s brand presence at dealer locations through showroom displays, dealer website optimization, social media engagement, and local events.
• Perform other related duties as assigned.