Dealer Marketing Specialist - BYD Finland at BYD Europe

Helsinki, Uusimaa, Finland -

Full Time

Start Date

Immediate

Expiry Date

26 Sep, 26

Salary

0.0

Posted On

28 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Social Media Management, SEO, Google Ads, Meta Ads, Lead Generation, ROI Analysis, Event Planning, Creative Design, Copywriting, Project Management, CRM Software, Google Analytics, Canva, Adobe Express, Figma

Industry

Motor Vehicle Manufacturing

Description

About BYD Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team. BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem. Role and responsibilities: • Digital & Social Media Management: Direct the dealership's online presence, including website content, SEO, and paid digital campaigns (Google Ads, Meta). • Campaign Links: Apply trackable UTM parameters to all campaign URLs to identify exactly which posts, emails, or ads drive your traffic. • Lead Generation: Oversee the creation of promotional materials and landing pages to capture and nurture high-intent buyer leads. • ROI Oversight: Tracking key performance indicators (KPIs) like Return on Ad Spend (ROAS) and Cost Per Lead (CPL), and conversion rate. • Brand Awareness: Measure reach, impressions, and video completion rates. • KOL : manage and training the KOL candidates • Event Planning: Plan and coordinate in-store promotions, vehicle launches, off-site test drives, and community sponsorships. • Cross-Functional Collaboration: Work closely with the General Sales Manager (GSM) to push priority inventory. • Creative design of marketing communications: implement the marketing campaign material design and creation, such as the Banner, Video, presentation. • Collateral Creation: Design marketing collateral such as brochures, presentations, event signage, and infographics • Collaboration: Work closely with the marketing, product, and content teams to translate complex ideas into engaging, audience-focused designs • Asset Management: Organize, maintain, and update our digital asset management library • Other tasks as assigned. Qualifications & Skills • Experience: 3–5 years of automotive retail marketing or agency experience. • Technical Skills: Proficiency with CRM software, Google Analytics, digital advertising platforms, and inventory feed management. • Design Software : Canva, Adobe Express, Visme, Figma, Creatopy and others • Analytical Mindset: Strong ability to interpret data and adjust ad spend accordingly. • Communication: Exceptional copywriting, design review, and project management skills • Language: Preferably you speak Chinese, Finnish is also a plus. We Offer: Competitive remuneration based on performance and experience. Opportunities for department and company-wide team building events. A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy. Location: Helsinki, Finland Type of Employment: Full-time

Responsibilities

Manage the dealership's digital presence, lead generation, and ROI tracking through paid campaigns and social media. Coordinate in-store events, vehicle launches, and create marketing collateral to drive brand awareness and sales.