Dealer Performance Coach - Toyota SmartPath (West Coast Region) at BCP Better Car People

Salt Lake City, Utah, United States -

Full Time

Start Date

Immediate

Expiry Date

05 Jan, 26

Salary

125000.0

Posted On

08 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Coaching, Training, Digital Retailing, Sales Management, Communication, Problem Solving, Client Engagement, Performance Optimization, Change Management, SaaS Tools, Time Management, Relationship Building, Data Analysis, Automotive Sales, Customer Engagement, Technology Platforms

Industry

Automotive

Description

Description Performance Coach - Digital Retailing & Automotive Sales Strategy Location: West Coast | Extensive Travel Required (16+ days/month) Better Car People + Proactive Dealer Solutions (BCP + PDS) is an industry leader in automotive consulting and performance improvement. We partner with manufacturers and dealers to drive teams toward higher levels of performance, profitability, and growth. With cutting-edge technology, real-time data, and proven retail strategies, our approach transforms dealerships into modern, customer-first operations. We’re looking for a high-energy, results-driven Performance Coach to join our team. This is a high-impact role where you’ll provide on-site coaching, training, and consulting to dealership teams - helping them optimize digital sales processes, improve customer engagement, and increase profitability. You'll be part of a forward-thinking team shaping the future of automotive retail. What You'll Do Client Engagement & Training Deliver dynamic, in-person coaching on digital retailing strategies, online-to-showroom lead flow, and modern sales practices. Guide teams on process adoption for both showroom and internet sales, ensuring high utilization of dealer technology platforms. Work with all levels of dealership staff - executives, sales managers, service teams, and BDCs - to align on performance goals and implementation. Sales & Digital Process Optimization Help dealerships transition from traditional to modern selling approaches by coaching on end-to-end digital workflows, from online lead response to vehicle delivery. Provide training on SaaS-based tools that support digital retailing, communication automation, and performance tracking. Build strong client relationships through ongoing support, follow-ups, and performance reviews. Problem Solving & Consulting Identify performance gaps and tailor solutions based on dealership structure and customer experience goals. Collaborate with dealer leadership to execute change management strategies and drive measurable outcomes. Leverage insights and reporting tools to track progress and reinforce training effectiveness. Travel & Presence Spend a minimum of 75% of your time traveling to dealership locations across the region and U.S. Actively engage onsite with teams to assess, train, and support in real-time. What We’re Looking For Location: Must live within the West Coast region and be within 1 hour of a major airport. Experience: 5+ years in dealership operations, BDC, or sales management; experience with digital retailing platforms is highly preferred. Training/Coaching: Previous experience in training, coaching, or vendor-facing roles supporting dealerships is a strong advantage. Communication: Strong ability to present, influence, and build trust across all levels of a dealership. Tech-Savvy: Skilled in using and training others on SaaS tools that support automotive sales and service performance. Autonomy: Self-motivated with excellent time management - able to manage your calendar, accounts, and in-store coaching independently. Travel Ready: Able and willing to travel at least 16+ days per month. Compensation & Benefits Total Compensation: $115,000 - $125,000/year (based on performance and coaching effectiveness). Growth Opportunities: Expand your career in a nationally respected organization with clear advancement pathways. Why Join Us? At BCP + PDS, you’ll be part of a team that’s shaping the digital future of auto retail. You'll work with dealerships that are embracing transformation - helping them modernize their approach and connect more effectively with today’s customers. If you’re a passionate coach who thrives on making an impact, we’d love to hear from you.

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Responsibilities

The Performance Coach will provide on-site coaching and training to dealership teams, focusing on optimizing digital sales processes and improving customer engagement. This role involves delivering dynamic coaching on modern sales practices and helping dealerships transition to digital workflows.