JOB DESCRIPTION

Content designers make things easier for people to understand and use. This can involve working on a single piece of content or on the end-to-end journey of a service to help users complete their goal and government deliver a policy intent. In this role you will make sure appropriate content is shown to a user in the right place and in the best format, and start from discovery and work closely with user researchers, service designers and interaction designers.

As a Content Designer, you’ll work on some of the MOD’s most high-profile GOV.UK services, including the HM Armed Forces Veteran Card. You will:

• Work closely with Senior Content Designer and other team members to create and maintain content that meets user needs and is compliant with the GDS Service Manual and design standards
• Produce copy and content assets that are accurate, timely, high-quality (based on insight and outputs of user testing, relevant to the audience, easily understood, optimised for search engines) and to style
• Review the performance of the content and identify ways to improve content
• Participate in content and service design communities, share learnings and findings with wider teams to transfer knowledge and capability
• Work with a variety of stakeholders, including contractors and external suppliers
• Feed into user research and content strategies to inform end-to-end journeys

ESSENTIAL EXPERIENCE

• Experience of writing for the web, with proven ability to create content that is accessible and usable
• Experience of developing content for guidance or transactions
• Experience of working with user needs and mapping content to identify gaps and overlaps
• Experience of working with style guidelines
• Experience using metrics and user feedback to inform content design
• Experience of talking about your design decisions and approach to stakeholders of various levels, and convincing them that user needs and a user-centred approach are the right wat to design content
• Experience of leading workshops and discussion to facilitate the design of content through collaboration with other professions

DESIRABLE EXPERIENCE

It would be great if you also have:

• Experience of working to the government service standard or shared services environments

TECHNICAL SKILLS

We’ll assess you against these technical skills during the selection process:

• DDAT Content Designer: User Centred Content Design
• DDAT Content Designer: Strategic Thinking Content Design
• DDAT Content Designer: Stakeholder Relationship Management (Content Design)

EXPERIENCE

• Candidates will be required to provide CV details to include job history; qualification details and previous skills and experience.
• Candidates will be required to provide a Personal Statement. (Word count: 1000)
  Please provide information of how you meet the criteria set out in the job description. You may wish to further include examples of how you have tackled similar tasks or demonstrated the skills outlined in the job advert.
  At interview you will be assessed against the following:

TECHNICAL SKILLS

• DDAT Content Designer: User Centred Content Design
• DDAT Content Designer: Strategic Thinking Content Design
• DDAT Content Designer: Stakeholder Relationship Management (Content Design)
  Technical Skills Framework - https://ddat-capability-framework.service.gov.uk/role/content-designer#content-designer

NATIONALITY REQUIREMENTS

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements

Digital