ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centres around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
In Beauty and Wellbeing, we bring to life Purpose, Science and Desire through our deep consumer understanding, breakthrough innovations, strong customer relationships, and culture of care. The work we do internally and externally is rooted in our purpose to “Inspire Beauty-Full Lives so all people can live well and thrive.” Our business is primarily driven by our 5 core brands including Dove, TRESemme, Shea Moisture, Nexxus and Vaseline.
We are seeking a dynamic, consumer & culture obsessed Demand Creation Manager for Premium Hair Care (SheaMoisture & Nexxus) & Skin Care (Vaseline).
This role is the Brand Lead + Demand Creation leader, with a team of direct reports.

EXPERIENCES & QUALIFICATIONS

You are a seasoned brand marketing leader, with 6-8 years of experience. You have independently led a portfolio of brands end to end. You are action oriented and OBSESSED WITH RESULTS. You are performance driven and doesn’t rest till you WIN! You are experienced in brand strategy and brand communication – and are eager to learn and develop as a social first demand creator. You are in tune with latest beauty trends and culture and have a knack for embedding your brand in culture to drive conversion! You are a natural leader who takes initiative and doesn’t wait for direction.

• You believe that Performance IS Care. Your values match Unilever values: Deliver with Excellence, Staying 3 steps ahead, Focus on what counts and Care Deeply
• You are an end to end thinker – strategic thinker and execution powerhouse.
• Strategic thinker and have a grasp on brand strategy, portfolio and architecture strategy, comms strategy.
• You are a results-driven, ambitious individual who likes to WIN competitively
• You are a creative, solution-oriented person who thinks outside the box
• You are always up for a challenge! You are constantly learning and improving to keep up with the evolving market and consumer
• You are analytical and can quantify the impact of your marketing plans and optimize them according to the data
• Manage a full agency ecosystem
• You think big but are detail -oriented
• You have great external and internal stakeholder management skills
• You are obsessed with putting your brand on the map!
• You are passionate about the experience a consumer has when they interact with your brand at every touch point. You are keen on making your brand the most luxurious experience ever.
• You are obsessed with beauty and aesthetics! Strong connection to relevant consumer beauty trends and hair/skin care trends
• You are in the know of your local community moments, events and engagements
• You get energy from improving execution and driving conversion!
• A self-starter with excellent bias for action, who proactively loves brands and marketing and is keen on learning and deploying new marketing ways
• Understands the consumer landscape of Canada extremely well, with the nuances of the different consumer cohorts, including Quebec.
• Prior knowledge of the Beauty category is a plus.

JOB PURPOSE

The marketing organization will be responsible for working with NA to create Canada’s future brand growth strategies, as well as in-year marketing led demand creation. They will also own the Innovation Strategy and be the Canada consultants. By having a clear distinction in scope of work for Marketing and Category Operations, we believe we can accelerate decision making and empower focused teams to ultimately better drive our growth agenda. This will enable marketers to truly do marketing.

You are a seasoned brand marketing leader, with 6-8 years of experience. You have independently led a portfolio of brands end to end. You are action oriented and OBSESSED WITH RESULTS. You are performance driven and doesn’t rest till you WIN! You are experienced in brand strategy and brand communication – and are eager to learn and develop as a social first demand creator. You are in tune with latest beauty trends and culture and have a knack for embedding your brand in culture to drive conversion! You are a natural leader who takes initiative and doesn’t wait for direction.

• You believe that Performance IS Care. Your values match Unilever values: Deliver with Excellence, Staying 3 steps ahead, Focus on what counts and Care Deeply
• You are an end to end thinker – strategic thinker and execution powerhouse.
• Strategic thinker and have a grasp on brand strategy, portfolio and architecture strategy, comms strategy.
• You are a results-driven, ambitious individual who likes to WIN competitively
• You are a creative, solution-oriented person who thinks outside the box
• You are always up for a challenge! You are constantly learning and improving to keep up with the evolving market and consumer
• You are analytical and can quantify the impact of your marketing plans and optimize them according to the data
• Manage a full agency ecosystem
• You think big but are detail -oriented
• You have great external and internal stakeholder management skills
• You are obsessed with putting your brand on the map!
• You are passionate about the experience a consumer has when they interact with your brand at every touch point. You are keen on making your brand the most luxurious experience ever.
• You are obsessed with beauty and aesthetics! Strong connection to relevant consumer beauty trends and hair/skin care trends
• You are in the know of your local community moments, events and engagements
• You get energy from improving execution and driving conversion!
• A self-starter with excellent bias for action, who proactively loves brands and marketing and is keen on learning and deploying new marketing ways
• Understands the consumer landscape of Canada extremely well, with the nuances of the different consumer cohorts, including Quebec.
• Prior knowledge of the Beauty category is a plus