Certis Biologicals, a leading developer, manufacturer, and marketer of biopesticides, is seeking a motivated and articulate professional to improve key customer relationships through demand creation sales efforts including: Product training, Field trials, Tradeshows, Portfolio adoption, Social Media presence, and Community involvement throughout the Western Sales Division, primarily focused on Arizona agriculture. The ideal candidate will have leadership, adaptability, and organizational skills with potential for future advancement into positions of greater responsibility for the company’s long-term strategic growth.

KEY QUALIFICATIONS:

• Minimum of BS degree in Agriculture, Agribusiness, or another Ag related major
• Education in Crop or Plant Science is beneficial
• Technical experience and depth in Agri biological technologies and biological solutions
• Experience in sales or marketing, and/or commercial operations
• Ability to work independently and in teams in a fast-paced market environment.
• Excellent oral and written communication skills, including proficiency in MS Office tools, and comfortable making public presentations
• 10+ years of industry experience working in agronomy sales and demand creation, and agronomy technical service roles supporting sales and marketing activities.

WORK ENVIRONMENT / TRAVEL REQUIREMENTS:

• The Demand Creation Manager is a remote role but must be located within 60 miles of Yuma Arizona. Travel up to 40% will be required to customer locations and industry meetings throughout the western U.S.

• Provide product knowledge training and technical support to key customers in areas assigned by the Western Division Sales Manager.
• Identify field trial opportunities to strengthen product ROI and efficacy messaging for targeted crops. Trials are to be conducted with key retailers, academic research/extension institutions and/or well-known crop consultants. All field trial outcomes must be collected and shared with Field Development managers for review.
• Improve sales adoption and overall market awareness by representing the company through participation in professional industry conferences, focused crop events, calling on key customers to present product updates at key customer locations.
• Collaboration with Product Development, Regulatory, and Marketing teams, providing analysis and market input to support new product launches and market expansion of existing products throughout the Western business unit.
• Co-develop a Demand Creation Campaign that matches industry insights with historical sales data of Certis and competitor products that clearly identifies a target for market penetration, sales growth utilizing focused Certis brands.
• Build distributor/retailer confidence through ongoing product support to speed the adoption and integration of Certis brand biologicals into their crop plans including tank-mixes, application timing, efficacy data, Modes of Action (MOA) and Return on Investment (ROI).
• Analyze ongoing demand trends, seasonality, and regional variations to effectively direct demand creation and generate sales leads that convert them into customers.
• Strengthen Certis brand awareness by influencing key customers through multiple educational offerings that convert initial interest into repeat sales.
• Manage key distribution and retail relationships and identify high quality leads across gap areas to rank and prioritize sales growth opportunities.