Bei ABB helfen wir Industrien beim Überholen - schlanker und sauberer. Hier ist der Fortschritt eine Erwartungshaltung- für Sie, Ihr Team und die Welt. Als weltweiter Marktführer geben wir Ihnen, was Sie brauchen, um dies zu ermöglichen. Es wird nicht immer einfach sein, denn Wachstum braucht Mut. Aber bei ABB werden Sie nie allein laufen. Run what runs the world.
Diese Position untersteht:
Marketing Manager - Digital

KEY RESPONSIBILITIES:

• Strategic Leadership: Develop and evolve the demand generation strategy by staying abreast of digital marketing trends and emerging technologies. ensure alignment with business goals and customer needs.
• Omni-Channel Campaign Management: design, launch, and manage a wide range of integrated campaigns - across web, email marketing, digital advertising, account-based marketing (ABM), digital events, and more - that increase customer engagement, lead generation, and conversion.
• Data Analysis & Insight Generation: develop and manage a centralized marketing performance dashboard. Consolidate and analyze data from multiple digital touchpoints to provide actionable insights, optimize campaign performance, and enhance channel effectiveness.
• Personalization & Digital Experience Optimization: create and implement strategies for personalized digital experiences across multiple touchpoints, based on behavioral data and customer engagement patterns. Collaborate with divisions to tailor content and experiences to customer preferences.
• Performance Measurement & Optimization: monitor social media and digital channel metrics, including engagement rates, impressions, click-through rates, and conversions. Provide strategic recommendations to improve ROMI and identify the most effective platforms and tactics.
• AI Integration in Marketing Processes: Integrate artificial intelligence tools into demand generation workflows to enhance website personalization, automate content generation, and improve social media publishing and engagement.
• Technology & Channel Stack Management: Regularly assess the digital marketing technology stack to identify and address gaps. Provide guidance to ensure alignment with ABB’s broader digital transformation and channel strategies.

QUALIFICATIONS FOR THE ROLE:

• Bachelor’s or higher degree in Communications, Marketing, or a related field (or equivalent experience).
• Minimum of 8 years of experience in demand generation, within a B2B environment.
• Extensive experience with CRM systems such as Salesforce (SFDC) and marketing automation platforms such as Pardot (or equivalent). Demonstrated experience in designing and executing end-to-end lead development journeys.
• Comprehensive understanding of lead management cycles, with direct experience in performance tracking, campaign reporting, and dashboarding - particularly with a focus on ROI and key performance indicators (KPIs).
• In-depth knowledge of data privacy regulations, including GDPR, and best practices in data management.
• Experience with account-based marketing (ABM) strategies and predictive analytics platforms such as 6Sense (or comparable tools).
• Highly creative, innovative, and resourceful, with a proficient results-driven mindset and the ability to thrive in an evolving, challenging environment.
• Effective communication, presentation, and interpersonal skills, with the ability to engage effectively across cross-functional teams and stakeholders
  Wir schätzen Menschen mit unterschiedlichem persönlichen Hintergrund. Könnte das hier Teil Ihre Geschichte werden? Bewerben Sie sich noch heute oder besuchen Sie www.abb.com, um mehr über uns zu erfahren und sich über die Wirkung, die unsere Industrielösungen auf der ganzen Welt haben, zu informieren