Demand Generation Coordinator at Vertiv

Cluj-Napoca, , Romania -

Full Time

Start Date

Immediate

Expiry Date

21 Jun, 26

Salary

0.0

Posted On

23 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Project Management, Customer Focus, Problem Solving, Communication, Analytics, Telemarketing Agency Management, Campaign Management, Lead Distribution, Performance Review, Training Development, CRM Software Proficiency, Data Analysis, Results Orientation, Teamwork, Professionalism, Risk Taking

Industry

electrical;Appliances;and Electronics Manufacturing

Description

At Vertiv, we build products that keep critical technologies running 24/7. We are proud we were the first to protect mainframes with precision cooling systems. We were the first to introduce an integrated enclosure system to distributed networks. We help some of the largest names in the industry bring new capacity online faster and at a lower cost when search and social media increased demand for storage and computing. Our portfolio spans power, thermal and infrastructure management products, software and solutions, and is complemented by a network of nearly 250 service centers worldwide. As a Demand Generation Coordinator you will be the primary point of contact and strategic coordinator for an external Demand generation agency with focus on new resellers activated and to focus on activities to lower/contain number of dormant resellers. Core responsibility will be pursued through management of an external Telemarketing Agency. Your mission is to transform cold outreach into a high-quality pipeline. You will manage the end-to-end campaign lifecycle—from briefing the agency and providing lead lists to audit call quality and ensuring seamless hand-offs to our internal sales team. Key responsibilities: Agency Management & Operational Excellence * Act as the primary liaison between the company and the external telemarketing agency, hosting weekly syncs to monitor progress against KPIs. * Coordinate campaign launches: Brief the agency on product value propositions, target personas, and specific campaign objectives. * Manage Lead Distribution: Oversee the flow of "Marketing Qualified Leads" (MQLs) from the agency into our CRM, ensuring data accuracy and immediate routing to sales. * Conduct regular performance reviews and provide feedback to Agency. * Develop training programs and conduct training sessions to improve the skills and knowledge of the team. * Ensure correct access and compliance with all Vertiv policies of the external contractors * Create process documentation in alignment with all Channel Sales stakeholders * Continuous training and upskilling of the external contractors on Vertiv products and Channel programs. Active Resellers Strategy: * Develop and implement effective strategies and campaigns to maximize number of active resellers prevent churn of active resellers (prevent dormancy) * Align with the marketing team (central and local) on planned initiatives that support new resellers’ acquisition * Set actions and priorities aligned with the It Channel sales strategy * Enable and promote all active promotions through the external telemarketing agency * Develop and implement the growth plan activities in each country/ region as needed to support the business development of net new resellers Campaign Strategy & Content Support * Script & Messaging Development: Collaborate with the Marketing and Product teams to provide the agency with high-converting call scripts, objection-handling guides, and email templates. * Targeting & Segmentation: Work with the IT Channel Jr Data Analyst to identify and export high-potential lead lists (Target Accounts) for the agency to pursue. * Audit Call Quality: Regularly review call recordings and lead notes to ensure the agency is representing the brand accurately and qualifying prospects effectively. * Performance Tracking: Manage the "Demand Gen Dashboard," tracking metrics such as: Quality Control & Performance Analytics * Lead-to-Opportunity Conversion Rate * No of Activated resellers (1st purchase) * No of Net New Resellers (VPP recruitment) * Continuous Improvement: Identify underperforming campaigns and pivot strategy or messaging in real-time to maximize ROI. Sales & Marketing Alignment * Feedback Loop Management: Gather regular feedback from the Internal Sales team on the quality of agency-generated leads and use that data to refine agency instructions. * Prepare and present regular reports to management, highlighting key performance indicators and achievements, customer acquisition trends (net new, dormant , active) * Analyze no of customers data to identify trends, opportunities, and potential challenges * Follow and drive escalation to the complete resolution of the issue. Ensure collaboration from all departments towards acquiring and retaining resellers. Know when to escalate and raise the issue higher up. Key skills * Project management skills * Customer focus * Problem solver * Excellent communications skills * Analytics skills (PBI & Excel) Requirements: Education: Bachelor's degree in Business, Sales or Marketing Experience: * Proven experience in Telemarketing, Demand Generation, Inside Sales, Marketing, Sales, preferably in the IT industry. * Coordinating projects with multiple stakeholders * Excellent communication and interpersonal skills. * Ability to analyze data and make data-driven decisions. * Proficiency in CRM software and sales tools. * Results-oriented with a focus on achieving sales targets. * Ability to deliver presentations and training Language skills: English C2 Key competencies: Teamwork: Organizes and directs effective teams at the cross-functional level that consistently achieve stated goals. Professionalism: Exhibits appropriate attributes in all aspects of performance and demeanor. Communication: Demonstrates excellent listening and communication skills (written and verbal particularly over the phone) Results Oriented: Revenue oriented, and can be counted on to consistently meet and exceed goals. Taking Risk and Innovating, Entrepreneurial Spirit: You act decisively to attack difficult problems. You persevere in the face of problems. You take the lead in unpopular though necessary actions. You look for new tools and processes in order to deliver new approaches or products. #LI-NS1

Responsibilities

The coordinator will serve as the main contact for an external telemarketing agency, managing the end-to-end campaign lifecycle focused on activating new resellers and reducing dormant resellers. Key duties involve agency management, operational excellence, developing reseller strategies, and supporting campaign content creation.