COMPANY OVERVIEW

We are a global fintech leader in securities finance, driving industry transformation through innovative, market-leading technology. Our SaaS solutions and tailored services support financial institutions across every stage of the securities finance lifecycle from trading and post-trade processing to data, analytics, regulatory compliance, and end-to-end securities finance platform delivery.
Trusted by over 190 institutions in more than 30 markets worldwide, we help clients streamline operations, meet regulatory requirements, and unlock valuable market insights.

TEAM OVERVIEW

Our Marketing & Communications team drives brand visibility, client engagement and revenue growth across global markets. We are looking for an experienced Demand Generation & Growth Marketing Strategist in New York to lead scalable, data-driven marketing programs that fuel our growth strategy.
This is a high-impact role focused on building and executing multi-channel campaigns that generate qualified pipeline and support client acquisition. You’ll work closely with Sales, Product, and Revenue Operations, while leading and developing a growing team of marketing specialists.

REQUIRED SKILLS

• 8+ years of experience in demand generation and growth marketing, ideally within B2B SaaS or financial technology.
• Strong understanding of lead generation, customer segmentation and the full buyer journey.
• Proven success building and scaling multi-channel campaigns that deliver measurable pipeline and revenue results.
• Expertise across website strategy, paid media, marketing automation (Account Engagement), CRM (Salesforce) and intent data tools.
• Experience in marketing operations, attribution, and funnel analytics.
• Solid grasp of account-based marketing and its integration with inbound and outbound strategies.
• Data-driven mindset with a passion for testing, optimisation and performance reporting.
• Able to work comfortably in a fast-paced environment with evolving priorities.
• Strong written and verbal communication skills with the ability to craft persuasive, audience-specific messaging.

ROLE RESPONSIBILITIES

• Develop and lead a global demand generation strategy that drives qualified pipeline and supports revenue growth objectives.
• Design and execute multi-channel marketing campaigns including email, paid media, webinars, SEO/SEM, ABM and events to generate leads and increase sales velocity.
• Implement lead nurturing strategies that maintain engagement and move prospects through the funnel.
• Collaborate with Product, Product Marketing and Sales to develop compelling messaging and content including whitepapers, landing pages, blog posts and case studies.
• Oversee and optimise EquiLend’s digital presence, ensuring high-impact content, strong user engagement and improved lead conversion.
• Analyse campaign performance and funnel metrics, providing insights to improve marketing effectiveness, BDR productivity and pipeline contribution.
• Manage marketing automation (e.g., Pardot) and CRM (Salesforce) tools to track leads, segment audiences and support personalised campaign strategies.
• Oversee budget planning and resource allocation to ensure cost-effective campaign execution.
• Manage a small team, supporting their development and expanding the function in line with business needs.

ROLE LOCATION BENEFITS

• Hybrid Working: Enjoy the flexibility of working remotely for up to 100 days each year.
• Generous Vacation Days: Vacation days increase as you progress in your career with EquiLend.
• Discretionary Annual Cash Bonus: A discretionary annual cash bonus to reward your performance and contributions to the company’s success.
• Health and Dental Insurance: Comprehensive health and dental insurance coverage is available from your first day.
• 401(k) Employer Matching Contribution Plan: Our 401(k) plan includes employer matching contribution available from day one.
• Compensation: The annual base salary range for this role is $120,000 - $145,000, plus a performance-based annual bonus. This range is a general guideline; final offers consider factors such as role scope, candidate experience, internal equity, and market factors.