Demand Generation Lead at Billtrust Careers

, , United States -

Full Time

Start Date

Immediate

Expiry Date

11 Jan, 26

Salary

140000.0

Posted On

13 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, Account-Based Marketing, Campaign Management, Funnel Optimization, Marketing Automation, Data Analysis, Project Management, Collaboration, Communication, SaaS, FinTech, Lead Scoring, Content Creation, Emerging Tools, Customer Acquisition, Revenue Growth

Industry

Financial Services

Description

We’re looking for a strategic and data-driven Demand Generation Lead to help scale and optimize our marketing programs. In this role, you will develop and execute full-funnel strategies that generate qualified leads, improve conversion rates, and contribute directly to pipeline and revenue growth. This is a high-impact opportunity to shape the marketing function at a growing company in the fast-paced FinTech space. The ideal candidate is a creative and analytical marketer who knows how to build campaigns that perform, use modern tools effectively, and apply Account-Based Marketing (ABM) strategies to reach the right audiences at the right time. What You'll Do: Own and drive the end-to-end demand generation strategy, from new customer acquisition to account expansion, with a strong focus on measurable results. Launch and scale multi-channel campaigns, including email, content, webinars, digital ads, and high-touch ABM, to attract, engage, and convert high-value accounts. Leverage ABM by building tailored 1:1, 1:few, and 1:many programs that reach the right audiences with the right message. Optimize each stage of the funnel by identifying bottlenecks, running experiments, and implementing data-backed improvements to increase conversion rates. Partner with the content team to create persona-driven assets such as whitepapers, eBooks, case studies, and other resources that guide prospects through the buyer’s journey. Use marketing automation tools like HubSpot, Marketo, or Pardot to scale outreach, score leads effectively, and deliver timely, personalized communications. Analyze campaign performance, attribution data, and ROI metrics to refine strategy and report on outcomes. Explore and test emerging tools and tactics, adopting new approaches to improve targeting, engagement, and conversion. Collaborate closely with teams across sales, product marketing, and customer success to ensure alignment across the go-to-market motion. What You'll Bring to the Team: At least 8 years of B2B marketing experience, with a strong focus on demand generation and growth. Experience in SaaS or FinTech is a plus. A proven track record of developing and executing campaigns that drive qualified pipeline and revenue. Proficiency with marketing automation platforms such as HubSpot, Marketo, or Pardot, and CRM tools like Salesforce. A deep understanding of ABM strategies, funnel optimization, and data-informed marketing practices. Strong analytical skills with the ability to turn performance data into clear, actionable insights. Excellent project management and organizational abilities, with experience managing multiple initiatives at once. Strong communication and collaboration skills, with the ability to partner across departments and influence key stakeholders. A growth mindset, curiosity about new tools and tactics, and a drive to continuously improve marketing performance. The expected base salary range for this position is $120,000 - $140,000 annually. Compensation may vary depending on several factors, including a candidate’s qualifications, skills, experience, competencies, and geographic location. Some roles may qualify for extra incentives like equity, commissions, or other variable performance-related bonuses. Further details will be provided by our Talent Acquisition team during the interview process. Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Billtrust, we celebrate and support diversity and are committed to creating an inclusive environment for all employees. So, if your experience aligns but doesn't exactly match each and every qualification, apply anyway. You may be exactly what we are looking for! What You'll Get: Work from Anywhere: Your home, a coffee shop, a company paid WeWork.... you decide! A Culture that Lives its Values: Our values are not just words or window dressing, they guide our decisions - big and small - each and every day. Flexible Working Hours: We support your lifestyle- the results are what count. Open PTO: Work-life balance is important. We believe in giving our employees time to truly relax and recharge. Sabbatical: A paid leave to reward longevity and commitment to Billtrust. Paid Parental Leave: To promote parent-child bonding and increase gender equity at home and in the workplace. Opportunities for Growth: Professional development can take many shapes. Join one of our seven ERGs or participate in our Mentor-Mentee, and Leadership development programs- we foster an environment where all employees can grow. Recognition: From Billtrust Bucks and CEO Shoutouts to Culture Champion and CEO Excellence Awards, our employees are recognized for hard work and outcomes achieved. Benefits: Medical, dental, vision, 401(k) with company match, short-term and long-term disability, flexible spending accounts, HSA, and life, cancer, and AD&D insurance. Minimal Bureaucracy: An entrepreneurial environment of ownership and accountability allows you to get work done. Who We Are: Finance leaders turn to Billtrust to control costs, accelerate cash flow and improve customer satisfaction. As a B2B order-to-cash software and digital payments market leader, we help the world's leading brands get paid faster while transitioning from expensive paper invoicing and check acceptance to efficient electronic billing and payments. With over 2,600 global customers and more than $1 trillion invoice dollars processed, Billtrust delivers business value through deep industry expertise and a culture relentlessly focused on delivering meaningful customer outcomes. #LI-Remote

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Responsibilities

Own and drive the end-to-end demand generation strategy, focusing on measurable results. Launch and scale multi-channel campaigns to attract, engage, and convert high-value accounts.