Demand Generation Lead (f/m/x) at doinstruct
Berlin, , Germany -
Full Time


Start Date

Immediate

Expiry Date

22 Nov, 25

Salary

0.0

Posted On

23 Aug, 25

Experience

7 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Testing, Hubspot, Marketo, Learning

Industry

Marketing/Advertising/Sales

Description

We’re looking for a Senior Demand Generation Manager to scale our B2B pipeline engine and drive revenue growth. This is a high-impact role where you’ll lead full-funnel marketing initiatives with a strong focus on Account-Based Marketing (ABM), close collaboration with Sales, and data-fueled experimentation.
You’ll shape how we attract and convert high-value customers, using modern AI GTM tools and data intelligence platforms to maximize performance at every stage. It’s a unique opportunity to join a fast-moving team and make a measurable impact from day one.

How To Apply:

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Responsibilities
  • Design and execute demand gen campaigns across channels—email, paid search/social, events, and syndication—to grow pipeline.
  • Lead targeted ABM programs in partnership with Sales and SDRs to engage named accounts and verticals with tailored plays.
  • Align closely with Sales on ICP, funnel definitions, pipeline metrics, and feedback loops to ensure seamless handoff and attribution.
  • Track and optimize campaign performance using data to refine messaging, targeting, and spend.
  • Leverage AI-powered GTM tools (like Clay and Tofu) to enhance targeting, personalization, and buyer signal detection.
  • Collaborate on messaging with Product Marketing and Content to ensure campaigns address real buyer pain points.
  • Own the demand gen budget, making data-informed investments that drive ROI.
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