Demand Generation Manager - E-Mobility (m/f/d) at KOSTAL Group

Budapest, Central Hungary, Hungary -

Full Time

Start Date

Immediate

Expiry Date

24 Dec, 25

Salary

0.0

Posted On

25 Sep, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, Growth Marketing, B2B SaaS, Campaign Management, Content Distribution, Data Analysis, Metrics Tracking, Communication, Team Collaboration, Experimentation, Sales Enablement, Customer Success, Strategic Planning, Operational Work, English Fluency, German Fluency

Industry

Motor Vehicle Manufacturing

Description

Company Description We develop electric vehicle (EV) charging management software for operators that want to automate charging access, billing and payments for their charging networks and business fleets. With more than 60,000 charge points under our management and 99.9% network uptime, vaylens is trusted by Schneider Electric, Westenergie and other leading operators across Europe. We're headquartered in Dortmund, Germany, and are part of the KOSTAL Group. Job Description We’re looking for a sharp and data-driven Demand Generation Manager to take the reins of our buyer’s journey. You'll lead vaylens’ demand generation and customer acquisition strategy across all channels and work closely with our sales, product/partner management, and customer success teams to streamline our buyer's journey in a scalable and measurable manner. This is a foundational hire, ideal for a hands-on marketing manager who thrives on doing both strategic and operational work, and who wants to rapidly grow with us, taking on new segments, feature releases, and responsibilities. What you’ll be working on Below is a selection of potential responsibilities for this role; you have the freedom to define your priorities and KPIs within the company: Own, implement, and optimize the end-to-end demand generation engine (i.e. organic, paid, and nurture) Build, manage, and iterate campaigns across Google, LinkedIn, and/or niche B2B platforms Drive experimentation around new channels, tactics, and/or messaging Define and implement a content distribution plan aligned with the buyer’s journey Define and distribute (product-led) content and ROI frameworks to enable sales and CS Report and forecast key marketing KPIs, including pipeline contribution, CAC, ROAS, and MQL-to-SQL conversion Qualifications You have 7+ years of growth marketing and/or demand generation experience, ideally in B2B SaaS You have led full-funnel growth strategies across multiple channels with proven results You’re obsessed with metrics that matter but know when to trust intuition and storytelling You prioritize ruthlessly and move fast but not at the expense of your teammates You’re a clear and tactful communicator who can motivate any kind of teammate and stakeholder You’re fluent in English and ideally in German too Additional Information A purpose-driven company driving Europe’s transition toward electric mobility Passionate colleagues with a hands-on mentality A safe and future-oriented workplace as part of the Kostal group Flexible working hours and location Great opportunities for career growth

Responsibilities

The Demand Generation Manager will own and optimize the end-to-end demand generation engine, implementing campaigns across various channels. They will also drive experimentation and define content distribution plans aligned with the buyer's journey.