Lumana is on a mission to empower organizations by unlocking the value of their visual data — not just record the world, but to actually understand it and extract meaningful insights. Our AI video security platform delivers unmatched visibility and control, helping customers enhance security and safety, streamline operations, and respond instantly when it matters most.
Founded in 2021, we are backed by tier-one Silicon Valley investors with deep team expertise in AI, computer vision, and machine learning. We are one of the fastest-growing video security companies and recently raised the largest Series A within our industry. We’ve built the most intelligent video security solution on the market — one that sees what matters, acts fast, and prevents what used to be inevitable.
At Lumana, teams are small, dynamic, and trusted to lead. We think big, move fast, and execute like owners — because we are. Your impact here won’t be filtered. It will be visible, lasting, and real.
The Demand Generation Manager will be responsible for building and owning our growth strategy from the ground up, driving awareness and customer acquisition across enterprise sectors including education, government, manufacturing, hospitality, healthcare, and retail.
This leader will design and execute data-driven marketing campaigns and growth experiments that deliver measurable impact against ambitious pipeline targets. This role is perfect for someone eager to make a meaningful impact by combining technical skills, strategic thinking, and creativity to drive rapid growth in the emerging AI video security market.
This leader will be a key connector across the organization, leveraging analytics and user insights to identify opportunities, implement solutions, and iterate quickly. We’re seeking someone ready to roll up their sleeves, do what it takes to win, and pioneer new approaches in B2B enterprise growth.

• Own the Demand Generation Strategy: Design, execute, and optimize full-funnel growth strategies to drive user acquisition, activation, retention, and revenue.
• Manage Paid Advertising: Build, optimize, and scale paid acquisition channels (SEM, social, display, and other digital platforms) to drive qualified leads and pipeline.
• Influence Brand Awareness & Demand Generation: Contribute to top-of-funnel efforts—website optimization, SEO, email marketing, content, landing pages, webinars, events, and more.
• Refine Outbound Strategy: Partner with sales and marketing to develop outbound campaigns that generate high-quality leads and improve sales effectiveness.
• Design & Run Growth Experiments: Identify growth levers, test hypotheses, run experiments, analyze data, and iterate to drive efficient pipeline growth.
• Optimize the Customer Journey: Analyze the customer lifecycle to pinpoint optimization opportunities and boost conversions at each stage.
• Collaborate Cross-Functionally: Work with product, engineering, and sales to turn insights into impactful features, campaigns, and experiments.
• Build & Maintain Marketing Infrastructure: Select, integrate, and manage marketing tools (automation, analytics, CRM, attribution, SEO, etc.).
• Champion a Data-Driven Culture: Conduct thorough analysis and communicate actionable insights to leadership through clear, concise reporting.
• Stay Ahead of Trends: Keep up with emerging platforms, tools, and best practices to maintain a cutting-edge growth strategy.
• Perform other duties as assigned by management to meet business needs or support team objectives.
  We don’t do cookie-cutter. If you’ve got the grit, the drive, and the track record—especially in security or AI—we want to hear from you. Even if you don’t check every box, let’s talk.