Demand Generation Manager (m/f/d) at Ververica GmbH

Barcelona, Catalonia, Spain -

Full Time

Start Date

Immediate

Expiry Date

11 May, 26

Salary

0.0

Posted On

10 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, ABM Programs, HubSpot, Analytics, Marketing Automation, Conversion Optimization, Lead Scoring, Segmentation Strategies, Sales Alignment, AI Tools, Paid Media, Funnel Analysis, Campaign Management, Data-Driven Decisions, Collaboration, Technical Marketing, Performance Measurement

Industry

Software Development

Description

The Mission Ververica will be bold. We will be opinionated. We will divide and conquer. For too long, we've played the role of the good corporate citizen: respectful, accommodating, waiting for the market to recognize what we've built. That ends now. We are the original creators of Apache Flink®. We defined the standard for stream processing. Now we have perfected it. We deliver Real-Time AI for a world in motion, engineered in Europe, sovereign by design. We provide the only asset that matters to AI: Governed, Absolute Truth. No Lock-In. No Latency. No Compromise. While the world buffers, we act. We need a Demand Generation Manager who makes prospects understand this reality. Someone who doesn't spray and pray, but targets and converts. Someone who knows that precision beats volume every time. Someone who understands we don't need everyone's attention. We need the right buyers' commitment. If you're still reading, keep going. The Opportunity As our Demand Generation Manager, you'll own pipeline growth and conversion optimization, our top strategic priority. You'll design and execute full-funnel demand generation strategies, build sophisticated ABM programs for enterprise accounts, and partner closely with Sales to dramatically improve our MQL→SAL conversion rate. This is a high-impact individual contributor role where you'll have direct influence on company revenue. You'll work with a small, talented team, leverage AI for efficiency, and occasionally manage agency partnerships. Why this role matters: Every SAL you generate directly impacts bookings. Every point of improvement in conversion rate translates into significant revenue growth. This isn't a "spray and pray" volume game. This is strategic, targeted, results-driven marketing. What You'll DoOwn Pipeline & Conversion (Your #1 Priority) Your mission is simple: improve MQL→SAL conversion and drive pipeline growth that turns into revenue. You'll design and execute full-funnel demand generation strategies that move prospects from awareness to consideration to decision. You'll build lead-nurturing programs across multiple touchpoints and continuously optimize them based on what actually converts. You'll conduct deep funnel analysis to identify conversion gaps and opportunities. You'll create cohort analysis and testing frameworks to improve conversion at each stage. You'll report on pipeline metrics, forecasts, and conversion trends to leadership. This isn't about volume. This is about making every lead count. Build Account-Based Marketing Programs You'll develop and execute ABM strategies across two tiers: 1:few and 1:many. You'll collaborate closely with Sales to identify and prioritize target accounts. You'll create personalized, multi-channel campaigns for high-value enterprise accounts. You'll partner with our Field Marketing Manager to incorporate physical events into ABM initiatives. You'll track account engagement, progression, and influence on pipeline. You'll build account intelligence and insights using AI tools for personalization at scale. This is surgical, not spray-and-pray. Execute Marketing Automation & Technical Campaigns You'll build sophisticated campaigns, primarily in HubSpot: workflows, emails, landing pages, and forms. You'll implement and continuously refine lead scoring models based on Sales feedback. You'll create advanced segmentation and targeting strategies for different personas and stages. You'll design marketing automation workflows that nurture leads efficiently. You'll ensure proper tracking, attribution, and data quality up to the MQL stage. You'll set up conversion tracking, UTM parameters, and campaign performance measurement. You don't just manage tools. You master them. Direct Paid Media Strategy You'll provide strategic direction, campaign briefs, and audience targeting guidance to our paid media agency. But you'll be accountable for the results: LinkedIn Ads, Google Ads, retargeting. You'll collaborate with our Creative Director on ad creative development. You'll review campaign performance weekly and optimize budget allocation across channels. You'll ensure paid media campaigns align with broader demand generation strategy and messaging. You'll make data-driven decisions on continuing, expanding, or adjusting agency partnerships. You own the outcomes, not just the inputs. Partner with Sales for Revenue Impact You'll continuously refine MQL and SAL definitions based on what actually converts to opportunities, not what sounds good in a spreadsheet. You'll provide Sales enablement on campaign messaging, target accounts, and lead context. You'll establish closed-loop reporting and feedback mechanisms between Marketing and Sales. You'll act as the bridge between Marketing and Sales. You speak both languages fluently. Measure, Optimize, Win You'll maintain performance dashboards for demand generation activities. You'll track KPIs: MQL volume, MQL→SAL conversion rate, cost per MQL, cost per SAL, and campaign ROI. You'll conduct regular post-mortems to identify what worked and what didn't, and keep a log of findings. You'll use data to make recommendations on budget allocation and channel mix. You'll present monthly performance reports to the VP of Marketing and quarterly reviews to leadership. You don't hide from the numbers. You live in them. What You BringNon-Negotiables Experience That Matters You have 5+ years in B2B demand generation, ideally in enterprise SaaS or technical infrastructure. You have a proven track record improving MQL→SQL or MQL→SAL conversion rates. You've built and scaled ABM programs for enterprise accounts. You've done this before and you can do it again. You have deep HubSpot expertise. You build campaigns yourself, not just manage them. You've worked with paid media platforms: LinkedIn Ads, Google Ads, retargeting. You're analytics-driven. You live in dashboards, understand funnel mechanics, and make data-informed decisions. Skills That Win Marketing automation mastery: HubSpot, Marketo, or Pardot. You know these platforms inside-out. Funnel analytics and conversion optimization. You understand where leads drop off and how to fix it. Lead scoring and segmentation strategies. You know the difference between a signal and noise. Sales alignment and stakeholder management. You've partnered with Sales teams and earned their trust through results. AI tools for efficiency and personalization. You know how to leverage technology for scale. Mindset That Fits Data over intuition. Always. You test hypotheses, not hunches. Bias toward action. You'd rather ship, learn, and iterate than debate endlessly. You act while competitors buffer. Ownership mentality. You don't make excuses. You find solutions. Comfortable with ambiguity and rapid change. You thrive in environments where the playbook is still being written. You thrive in small teams with high autonomy. You don't need hand-holding or daily check-ins. You understand B2B enterprise sales cycles. You know these deals take time, and you build programs that respect that reality. What Makes You Dangerous You're not just a tactician waiting for instructions. You have strong points of view on what works and what doesn't. You've competed in crowded markets and found ways to break through. You understand positioning, messaging, and differentiation. You bring both creative instincts and analytical rigor. You don't sacrifice one for the other. You know how to get things done in matrixed organizations. You build trust through collaboration and results. Nice to Have Experience in data infrastructure, streaming data, or AI/ML markets. You understand the space we play in. Background in technical or developer-focused marketing. You know how to speak to engineers and executives. Fluent in German or other European languages. We're a European company with global ambitions. Previous experience in European tech companies. You understand the culture and pace. What We Don't Need No generalists looking for "varied responsibilities" without focus. No managers seeking teams to build. This is an IC role. No tacticians waiting for detailed instructions and perfect briefs. No "brand marketers" uncomfortable with hard metrics and revenue accountability. No one afraid to challenge the status quo or push back when something doesn't make sense. What We Offer Impact You'll have a direct line of sight to revenue. Your work will move the company forward measurably. Team You'll work with a small, talented team. No bureaucracy, no politics, no BS. Growth You'll learn fast and ship faster. You'll have access to cutting-edge AI and automation tools. Compensation Competitive salary based on experience and location. Work Environment Hybrid in Barcelona, Spain. The Bottom Line We have the technology. We have the pedigree. We have the proof. Now we need someone who can turn that into a pipeline machine. This isn't a "test five channels and see what sticks" role. This is a "build systematic, repeatable programs that generate revenue" role. This isn't for someone who wants to dabble in a bit of everything. This is for someone who's done demand generation at scale and wants to do it again with the world's best streaming data platform. The opportunity is ours. The time is now. If you're the kind of marketer who gets excited about conversion rate optimization, brings both strategic thinking and hands-on execution, and is ready to build a demand generation engine for a category-defining company, we want to talk.

Responsibilities

As a Demand Generation Manager, you will own pipeline growth and conversion optimization, designing and executing full-funnel demand generation strategies. You will build sophisticated ABM programs and partner closely with Sales to improve MQL to SAL conversion rates.