ABOUT PORTSIDE, INC.

Portside is the leading SaaS platform serving the global business aviation industry, providing cutting-edge solutions for airlines, lessors, management companies, aircraft owners, and corporate flight departments. Our cloud-based platform supports seamless data exchange, advanced reporting, and powerful analytics to streamline aviation operations.
With a $55M strategic growth investment in May 2024, we are scaling rapidly. We’re looking for motivated professionals ready to drive growth and take on the challenges of a fast-paced, innovative environment.

JOB SUMMARY

We are seeking a data-driven Demand Generation Manager to develop and execute marketing strategies that drive awareness, generate high-quality leads, and support revenue growth for our aviation software solutions. This role will focus on creating and optimizing multi-channel campaigns, engaging target audiences, and aligning closely with sales to maximize conversion rates.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in demand generation, growth marketing, or B2B SaaS marketing, preferably in the aviation, transportation, or technology sectors.
• Strong understanding of the buyer’s journey, segmentation, targeting, and positioning.
• Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
• Data-driven mindset with the ability to analyze performance metrics and optimize campaigns accordingly.
• Excellent communication and project management skills.
• Experience aligning sales and marketing strategies to drive revenue growth.
• Familiarity with aviation operations, fleet management, or scheduling is required.

KEY RESPONSIBILITIES

• Campaign Development: Plan and execute demand generation campaigns using content marketing, email marketing, events, and product demonstrations.
• Content Strategy: Collaborate with sales and product teams to create compelling materials that educate and engage aviation industry decision-makers throughout the customer lifecycle.
• Website Optimization: Manage and update the company website to improve traffic, enhance user experience, and drive lead generation.
• Sales Collateral Creation: Develop sales enablement materials, including brochures, presentations, video demos, and case studies, to support sales efforts.
• Lead Generation & Nurturing: Develop programs to attract and score leads based on engagement and conversion potential.
• Market Research: Analyze market trends, customer behaviors, and competitive landscapes to refine targeting strategies.
• Campaign Monitoring & Optimization: Track campaign performance, analyze key metrics, and implement data-driven optimizations for continuous improvement.
• Cross-Functional Collaboration: Work closely with sales and product to align messaging and drive a seamless customer journey.