POSITION OVERVIEW:

The Demand Generation Manager is responsible for developing and executing demand generation strategies to generate qualified leads and increase revenue. This role requires a strategic thinker with a deep understanding of SaaS marketing, expertise in digital marketing tactics and marketing automation tools, and the ability to drive results through innovative campaigns.

• Develop and implement comprehensive demand generation strategies to achieve lead generation and revenue targets.
• Identify and target key prospects within ideal customer profile (ICP) segments customer segments to drive growth and acquisition.
• Align demand generation efforts with overall marketing and business objectives.
• Design, execute, and optimize multi-channel demand generation campaigns, including email marketing, content marketing, webinars, display advertising, PPC, social media, and more.
• Create compelling and targeted marketing content to engage prospects and drive conversions.
• Utilize marketing automation tools to manage and track campaign performance.
• Develop lead scoring and nurturing programs to ensure high-quality leads are passed to the sales team.
• Collaborate with the sales team to optimize the lead handoff process and improve conversion rates.
• Implement strategies to re-engage and nurture cold or inactive leads.
• Provide regular reports and insights to executive team on demand generation activities and outcomes.
• Work closely with the product and sales teams to align messaging and strategies.
• Foster strong cross-functional relationships to ensure seamless execution of demand generation initiatives.
• Stay up-to-date with industry trends and best practices to drive innovation in demand generation efforts.
• Work with G2M teams to ensure revenue data integrity within the HubSpot environment, specifically ensuring all lead generation activities are properly tracked and attributed in HubSpot.
• Handle data in HubSpot Dashboards by developing reports, dashboards, and processes to continuously monitor data quality and integrity.
• Collaborate cross-functionally with sales, finance, operations, marketing, and other stakeholders to design and execute strategic operational projects aimed at increasing sales productivity, operational efficiency, and revenue.
• Create and manage Hubspot custom objects, fields, formulas, record types, page layouts, reports, and dashboards.
• Oversees data integrity within HubSpot CRM through data import management, data auditing, cleanup and deduping
• Manage user access and permissions within HubSpot, handling setups, deactivations, and data transfers.
• Perform other duties as assigned.