WHO WE ARE

Having surpassed $200M ARR and continuing to grow, AuditBoard is the leading audit, risk, ESG, and InfoSec platform on the market. More than 50% of the Fortune 500, including 7 of the Fortune 10, leverage our award-winning technology to move their businesses forward with greater clarity and agility. And our customers love us: AuditBoard is top-rated on G2.com and Gartner Peer Insights.
At AuditBoard, we inspire each other to innovate and are proud of what we are producing. We spend each day thinking of new ways to help our customers and contribute to the greater good of our company and our surrounding communities. We are all about assisting each other and breaking through barriers to create the most loved audit, risk, ESG, and InfoSec platform by our customers. This is how we have become one of the 500 fastest-growing tech companies in North America for the sixth year in a row, as ranked by Deloitte!

WHY THIS ROLE IS EXCITING

We’re looking for a savvy Demand Generation Manager to design, execute, optimize, and scale our marketing programs for our Audit & Reg Compliance segments. The ideal candidate will be results-oriented, data-driven and have proven expertise in the multi-channel approach, including digital (search, display, social, content syndication, editorial, retargeting), email, direct mail, virtual events, and sales development coordination to increase brand visibility, generate leads, and create sales pipeline at scale.

KEY RESPONSIBILITIES

• Execute demand generation strategy to meet pipeline creation and influence goals.
• Develop compelling programs that successfully engage accounts and drive conversion.
• Create, plan, and execute multi-channel campaigns through targeted digital, content, virtual events, and web marketing efforts, creating a highly effective and personalized approach for strategic accounts, nurturing buyers through their journey.
• Work with internal subject matter experts to develop content to fuel your campaigns.
• Take a data-driven approach to the customization of marketing programs for buyers, creating vertical-based or other personalized assets as needed.
• Research new strategies including competitor strategies and industry trends to keep up-to-date.
• Facilitate segmentation and/or account selection, target list development and ongoing target list maintenance in conjunction with sales leaders.
• Monitor campaign pacing and performance to optimize; provide regular reporting to management.
• Prioritize low-cost, high-reward campaigns, and eliminate low yield campaigns.
• Present regularly on program performance and success to Sales and Marketing leaders.