Demand Generation Manager at Vidyard

, , Canada -

Full Time

Start Date

Immediate

Expiry Date

15 Jun, 26

Salary

103000.0

Posted On

17 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, Pipeline Programs, Paid Search, Paid Social, Display Advertising, Programmatic Advertising, Retargeting, Content Syndication, Email Marketing, Webinar Management, A/B Testing, Nurture Programs, Performance Measurement, Data Analysis, AI Tools, SaaS

Industry

Online Audio and Video Media

Description

Vidyard is the leading provider of AI-powered video messaging and engagement solutions for modern revenue teams. Trusted by 100,000+ companies, Vidyard helps go-to-market teams connect with buyers more personally and effectively at scale - accelerating deal cycles, increasing close rates, and humanizing digital communication. With AI video tools, real-time analytics, and automated workflows, Vidyard is redefining how companies grow revenue through video. ABOUT THE ROLE Vidyard is seeking a Demand Generation Manager to join our Demand Generation team. Reporting to the Senior Manager, Growth and Demand Generation, you'll play a key role in designing, executing, and optimizing integrated pipeline programs that drive qualified opportunities and accelerate revenue growth across the full buyer journey. We believe this role is perfect for someone looking to own meaningful pipeline impact in a high-growth B2B SaaS environment while working with cutting-edge marketing technology and AI-powered tools. This is an opportunity for someone who is passionate about demand generation, energized by data and optimization, and excited to test new channels, tactics, and growth strategies that directly influence business outcomes. As part of a company that’s building AI-enabled products, we’re looking for someone who is excited by and has experience using AI tools to enhance their own work and accelerate outcomes. You’ll be part of a culture that values experimentation, continuous learning, and finding smarter ways to solve problems. This is a remote-first role open to candidates located in Canada. ABOUT THE TEAM Our Demand Generation team is a cross-functional group of high-performing marketers aligned around driving scalable, predictable growth. The team includes roles across content, lifecycle, performance, demand, automation, and growth, all working together to solve complex growth challenges. Together, we are responsible for driving awareness, engagement, and revenue by building and optimizing full-funnel demand programs by leveraging AI. We do this through sprint-based execution, data-driven decision-making, and continuous experimentation across organic and paid channels. The team thrives on problem-solving, enjoys digging into performance data and reports, and adapts quickly to changing priorities in an evolving digital marketing landscape. WHAT YOU’LL WORK ON Campaign Strategy & Execution * Own end-to-end demand generation strategy and execution across paid search, paid social, display, programmatic, retargeting, content syndication, email, and webinars to drive qualified pipeline * Lead paid media planning across channels, managing agency relationships and internal stakeholders on targeting, creative, and spend efficiency * Design and execute integrated, multi-touch campaigns that move prospects through the funnel from awareness to MQL to SQL to SQO, with campaign frameworks aligned to buyer stages, ICP targeting, and pipeline goals * Drive continuous performance improvement through rigorous A/B testing of ad creative, messaging, landing pages, audiences, and bidding strategies * Build and optimize nurture programs and email campaigns that accelerate pipeline progression and re-engage stalled opportunities * Manage webinar and content syndication programs end-to-end from promotion to follow-up, ensuring strong registration-to-pipeline conversion * Collaborate with Product Marketing and Content teams to translate positioning and thought leadership into high-converting campaign assets Performance Measurement & Reporting * Own demand generation metrics including MQLs, SQLs, SQOs, pipeline generated, pipeline velocity, CPC, CPL, ROAS, CAC, and pipeline-to-revenue ratios * Build and maintain dashboards in Salesforce, Metabase, or similar platforms to track campaign performance, pipeline contribution, and spend efficiency by channel * Conduct regular performance reviews to identify what's working, where to optimize, and how to reallocate budget for maximum pipeline ROI * Communicate paid media and pipeline performance clearly to marketing leadership and stakeholders Cross-Functional Collaboration & Growth Initiatives * Leverage AI and automation tools to improve campaign efficiency, audience targeting, creative testing, and reporting workflows – driving innovation and delivering high-quality results at scale * Work closely with Sales to align on pipeline goals, lead quality standards, priorities, and opportunity acceleration tactics * Collaborate with Content, Brand, Sales, and Partnerships on integrated programs that maximize reach, engagement, and pipeline impact * Support product launches and go-to-market initiatives with targeted demand programs that drive awareness and early pipeline * Identify opportunities to embed AI into demand workflows and processes, enabling smarter, faster, and more scalable campaign execution and optimization WHAT WE’RE LOOKING FOR * 4-6 years of B2B SaaS demand generation experience with a proven track record of driving measurable pipeline growth * Demonstrated expertise designing and executing multi-channel demand programs that generate qualified opportunities and contribute to revenue targets * Strong understanding of the full B2B funnel, lead lifecycle management, and how marketing activities translate to pipeline and revenue * Hands-on experience with campaign execution across paid media, email marketing, content programs, content syndication, webinars, and events Technical & Analytical Skills * Advanced analytics capabilities with experience building reports and dashboards in Salesforce, GA4, and BI tools (Looker, Tableau, Metabase, etc.) * Deep understanding of demand generation metrics: MQL/SQL conversion rates, pipeline velocity, CAC, ROI, and pipeline-to-revenue ratios * Experience with marketing automation platforms (Marketo, HubSpot, Pardot) and CRM management * Working knowledge of attribution models, tracking setup (Google Tag Manager), and campaign measurement infrastructure * Ability to synthesize data from multiple sources into clear insights and actionable recommendations OUR TECH STACK * Salesforce * GA4 * Sigma * Metabase * Secoda * Marketo * HubSpot * Google Tag Manager OUR COMMITMENT TO FAIR & TRANSPARENT HIRING 🤝 We believe the hiring process should be clear, respectful, and equitable for every candidate. The salary range for this role is: $84k - $93k - $103k CAD in Canada. The salary range is designed to capture the full journey from developing skills to excelling in the role. Most new hires join close to the midpoint, which aligns with being fully capable in the position. * Compensation: At Vidyard, we’re committed to fair and transparent pay that reflects both where you are today and where you can grow. Our compensation is guided by market data and structured salary bands that consider skills, experience, performance, and internal equity to ensure fairness and competitiveness across all roles. * AI in Hiring: AI-enabled tools are used to assist in reviewing applications and documenting evaluations. These tools help us work smarter, but all final hiring decisions are made by people who take the time to consider your unique strengths and experience. This is the same reason why we ask that you refrain from using AI Interview assistants during your interview process. * Accessibility for All: We’re committed to creating an accessible recruitment process. If you require accommodation at any stage, reach out to our recruitment team at recruitment@vidyard.com. WILL YOU THRIVE AT VIDYARD? At Vidyard, success comes from individuals who align with our core values [https://www.vidyard.com/careers/#positions], embrace challenges, and contribute to our high-performing, customer-obsessed culture. You’ll thrive here if you: * Put Customers First: You’re passionate about solving problems, delivering exceptional value, and ensuring our customers succeed with our products. * Embrace Innovation: You think creatively, challenge the status quo, and continuously explore new ways to improve and grow—both personally and professionally—including how you leverage AI and emerging technologies in your work. * Value Collaboration: You work effectively across teams, listen actively, and contribute to a supportive and inclusive environment (see our statement of dedication to DEIB here [https://www.vidyard.com/deib/]). * Act with Urgency: You’re motivated, proactive, and thrive in a fast-paced, dynamic environment where priorities can shift quickly and change is expected. * Take Ownership: You own your work, take responsibility for outcomes, and are proud of delivering results that drive impact. * Strive for Excellence: You maintain high standards, are goal-oriented, and continuously push yourself and your teammates to do their best. * Use AI Thoughtfully: You’re curious and proactive about adopting AI tools to work smarter, increase impact, and scale results—while understanding the importance of human judgment, ethics, and continuous learning. WHY YOU’LL LOVE WORKING AT VIDYARD At Vidyard, we’re passionate about creating an environment where you can succeed—both personally and professionally. Here’s what you can look forward to: * Work-life Integration: At Vidyard, we set the bar high, expecting excellence and dedication from every team member. In return, we empower you to integrate work and life seamlessly. Enjoy remote-first flexibility, unlimited vacation, and the option to work abroad for up to 90 days each year. * Competitive Benefits: Start day one with comprehensive, flexible benefits tailored to support you (RRSP match and stock options included following completion of your probationary period). * Wellness & Mental Health: Flexible spending accounts and $1,500 annually for mental health support through Inkblot. * Parental Leave Top-Up: Support when it matters most, with enhanced parental leave benefits. * Growth & Development: $1,500 annual allowance, mentorship, and regular review cycles to support your professional development. * Purpose & Impact: Paid volunteer hours and Employee Resource Groups to champion inclusion and community. * Your Workspace, Your Choice: Remote-first with the option to collaborate in our office space in Kitchener, Ontario. Come join a team where your best life meets your best work!

Responsibilities

The manager will own the end-to-end demand generation strategy, executing integrated pipeline programs across various paid and owned channels to drive qualified opportunities and accelerate revenue growth. This includes leading paid media planning, designing multi-touch campaigns across the buyer journey, and continuously optimizing performance through rigorous testing.