WHO WE ARE

Walnut is a fast growing startup in the sales automation space, backed by top-notch investors.
We help some of the best GTM teams in the world perform better by easily creating failure-free, interactive, and personalized demo experiences for B2B buyers at every stage of the customer lifecycle.
We are a young company that values culture, grit, transparency, and excellence. We put our founding members at the very heart of our company and are looking for proactive self-starters who are excited about building within a new, rapidly growing and still to be defined category.
As Walnut’s Demand Generation Manager, you’ll be the catalyst behind our up-market growth—designing and executing data-driven ABX campaigns that unite Marketing, Sales, RevOps, and Product to turn targeted mid-market and enterprise accounts into measurable pipeline and revenue.
This is a rare opportunity to join a team that is growing rapidly and changing the way B2B product companies will handle and manage their GTM processes and strategies, while it’s still in its early days when your impact will be huge both vertically and horizontally on the market, the GTM strategy, the product, and the whole organization.
If you’re passionate about building a market category, alongside with top-notch experts from every department, you belong with us.
Location: US Remote (EST/CST preferred)

• Own ABX strategy & execution: Build the target-account matrix (Tier 1 enterprise, Tier 2 mid-market clusters), program structure, alignment with sales, and command a healthy demand gen budget to design plays across paid social, outbound orchestration, and intent retargeting.
• Stand up measurement & reporting: Partner with RevOps to ensure every play is tracked from first touch to closed-won; surface weekly leading-indicator dashboards.
• Optimize always-on channels: Keep CPL, CAC, and reach guardrails green while ABX soaks budget; identify quick wins in paid search and lifecycle email that support target accounts.
• Collaborate on messaging & content: Feed persona insights to Product Marketing; brief Content on asset gaps that unlock account progression.
• Enable Sales & SDRs: Work with Sales Enablement to build cadences, talk tracks, and one-sheet briefs that sync with ABX campaigns; run post-mortems to tighten loops.
• Test, learn, scale: Fail fast, succeed faster - run structured experiments (audience, creative, offers). Kill what doesn’t move pipeline; double-down on what does.