Demand Generation Marketing Manager (12 Month Contract) at BigCommerce
London, England, United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

04 Jul, 25

Salary

0.0

Posted On

04 Apr, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

BigCommerce’s mission is to help merchants sell more at every stage of growth, from small startups, to mid-market businesses to large enterprises. We focus on being the best ecommerce platform so our customers can focus on what matters most: growing their businesses.
We are equally passionate about growing our employee’s careers and providing them an incredible experience as we rapidly expand across the globe. We are proud to have been recognized numerous times for our product and workplace culture. We empower our people and customers to build, innovate and grow, so together we can redefine the ecommerce industry.
BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.
We are looking for a London-based Demand Generation Marketing Manager to execute marketing campaigns focused on full lifecycle marketing, from acquisition to retention across the BigCommerce and Feedonomics product lines. As a key member of the marketing team, this person must have a passion for leading integrated, multi-channel campaigns with a results and data-driven mentality.
Our ideal candidate is a driven, forward-thinking marketer who can quickly gain a deep understanding of our buyer’s journey and turn that into delivering the right message to the right buyer at the right time.

Responsibilities
  • Own the campaign execution plan for merchant acquisition and engagement across key segments and verticals with the goal of generating demand and meeting or exceeding pipeline and revenue targets
  • Leverage data and insights to inform campaign strategy, content, and tactic mix, and then work cross-functionally to lead the execution of programs
  • Develop and support regionalized instances of global initiatives working alongside the global marketing team
  • Act as an internal, cross-functional advocate for the agile deployment of regionalized campaigns for established EMEA markets and growth markets
  • Responsible for managing, updating, and reporting out program level budget
  • Track, measure, optimize and report on the campaign performance against agreed-upon metrics, identify gaps and action plans to course-correct as the campaign execution unfolds
  • Build and maintain marketing plans and associated program calendars
  • Use a process of testing to prove hypotheses and recommend performance optimizations
  • Lead and project manage internally with internal and external stakeholders
  • Build excellent working relationships with all key business leaders, colleagues, and the broader team, including those in Product, Product Marketing, Operations, Legal, and Sales
  • Cultivate an environment of teamwork, openness, creativity, and continuous improvement
  • Collaborate with senior leaders to establish strategic plans and objectives
  • Take on ad-hoc projects as needed
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