Account Strategy & Performance Ownership

• Own end-to-end account strategy for assigned clients, including planning, execution, optimization, and scaling across paid social, native, and search channels.
• Guide account strategy and effectively delegate tasks across account teams to maximize net revenue and performance.
• Confidently pitch new networks, expansion initiatives, and test budgets to unlock incremental scale.
• Identify and act on opportunities to optimize all layers of the GeistM funnel, from creative and targeting to landing pages and conversion flow.
• Maintain accountability for campaign execution, including client approvals and timely delivery of action items.

Budgeting, Forecasting & Reporting

• Own account budgets, pacing, and net revenue projections across all networks.
• Continuously optimize campaigns against CPA, ROAS, CAC, LTV, and profitability goals while identifying new opportunities for efficient scale
• Edit, approve, and deliver daily, weekly, and monthly client-facing reports and action plans.
• Determine deck structure, data narratives, and insights for Quarterly Business Reviews (QBRs) and lead QBR discussions with clients.

Client Leadership & Communication

• Serve as the strategic lead and primary point of contact for assigned client accounts.
• Oversee and lead client calls, build strong relationships, and maintain timely, transparent communication.
• Lead new client kick-off calls and guide the launch process, including developing launch plans and timelines.
• Foster trust and rapport with clients while setting clear expectations around performance and execution.

Team Leadership & Collaboration

• Coach, mentor, and develop junior Growth Marketing team members through regular feedback, training, and performance coaching.
• Share best practices, industry insights, and performance learnings within your vertical to elevate team performance.
• Work cross-functionally with Creative and Content teams to align strategy and execution.
• Actively participate in meetings, and broader team initiatives.

Testing, Optimization & Innovation

• Lead data-driven testing initiatives using structured A/B frameworks to generate repeatable learnings.
• Stay ahead of changes across Meta, Google, TikTok, Reddit, and emerging advertising platforms by identifying new opportunities, testing new products, and translating platform updates into client growth.
• Build and maintain strong relationships with network and platform partners.
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