Demand Generation Marketing Manager (Asia) at MRI Software

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

13 Jun, 26

Salary

0.0

Posted On

15 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, Marketing Campaigns, Pipeline Growth, Integrated Campaigns, Campaign Strategy, Campaign Planning, ICP Targeting, KPI Setting, Multi-channel Campaigns, Digital Marketing, ABM, Lead Management, Data Analysis, ROI Optimization, Cross-Functional Collaboration, Sales Enablement

Industry

Software Development

Description

Demand Generation Marketing Manager (Asia) Location: Singapore (regional Asia remit) Reporting to: APAC Director of Marketing and Growth About the Role We are seeking a commercially minded and self-sufficient Demand Generation Marketing Campaigns Manager – Asia to lead the strategy and delivery of integrated marketing campaigns that drive measurable pipeline growth across the region. This role will initially focus on Singapore as our priority market, with a clear mandate to expand campaign activity into additional Asian geographies over time. Working closely with Digital Marketing, Product Marketing, Brand, Sales Development and Sales, you will develop and execute campaigns aligned to revenue targets. This is a hands-on role suited to someone who can think strategically while confidently managing end-to-end execution. Key Responsibilities Campaign Strategy & Planning Own the Asia campaign calendar aligned to pipeline and revenue targets Develop integrated campaign plans targeting defined ICPs, industries and segments Translate commercial objectives into clear campaign briefs, budgets and measurable KPIs Prioritise activity based on market opportunity and growth potential Campaign Delivery Execute multi-channel campaigns across digital, email, content, webinars, events, ABM and paid media Partner with Digital Marketing to optimise performance channels and lead generation Work closely with Product Marketing to ensure compelling positioning and messaging Collaborate with Brand to maintain consistency and quality across campaign assets Ensure strong alignment and follow-up processes with Sales Development and Sales teams Pipeline & Revenue Accountability Own campaign-sourced and campaign-influenced pipeline targets for Asia Track and report on performance across MQL, SQL, opportunity creation and revenue contribution Analyse campaign effectiveness and continuously optimise for ROI Implement a test-and-learn approach to improve conversion rates and engagement Regional Growth & Expansion Build scalable campaign frameworks that can be rolled out into new Asian markets Adapt messaging and tactics to local market conditions and cultural nuances Identify expansion opportunities in partnership with Sales leadership Cross-Functional Collaboration Act as the central point of coordination for regional campaign activity Lead regular alignment sessions with Marketing and Sales stakeholders Equip Sales with campaign messaging, assets and enablement materials Skills & Experience 6+ years’ experience in B2B marketing, with a strong focus on campaign or demand generation Proven track record of driving pipeline growth in regional or multi-market environments Experience partnering closely with Sales and SDR teams Strong understanding of full-funnel marketing and lead management Data-driven mindset with experience reporting on marketing performance and ROI Ability to operate autonomously and manage competing priorities Experience in the Singapore market highly regarded; broader Asia experience advantageous Benefits: Flexible working arrangements Annual performance-related bonus 16 hours of Flexi Timeoff Me Days: additional 3 days of annual leave for qualifying employees Engaging, fun & inclusive culture: check out the MRI Software APAC Insta feed and stories! About Us From the day we opened our doors, MRI Software has built flexible, game-changing real estate software that powers thriving communities and helps make the world a better place to live, work and play. Fulfilling that mission is only possible because of one thing: exceptional people. People like you! Our people-first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can’t be duplicated. Experiences that deliver real value every day. And we know those experiences begin with our people. We believe MRI is more than just a workplace; it’s a connected community of people who truly feel they belong. Whether we’re investing in employee resource groups or providing tailored resources for each person to reach their full potential, we’re passionate about creating a work environment that makes you excited to show up every single day. At MRI, one of our core values is to strive to amaze. From the intelligent solutions we create to the culture we cultivate, that’s our goal every day. Because that’s what industry leaders do. Whether you’re joining as a new Pride member or rejoining us after a short time away, your talent is vital to us, our partners and our clients. Amazing growth requires amazing employees. Are you up to the challenge? We know confidence gap and imposter syndrome can get in the way of meeting remarkable candidates, so please don’t hesitate to apply. We’d love to hear from you! MRI is proud to be an inclusive employer. We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status and more. We believe that Belonging is a direct result of Diversity, Equity, and Inclusion. Those values are woven into the fabric of who we are and are foundational to our continued success. Come and see for yourself! At MRI, our company culture is more than a talking point – it’s what makes us shine! We value your hard work and encourage you to be your whole self while you do it. Passion, integrity, and inclusion mixed with a healthy dose of fun is what makes us the right fit for your next career move! We’re completely dedicated to making this the best job you’ve ever had! We want our teams to love working here, so we’ve created some incredible perks for you to enjoy: Join our employee-led resource groups to maximize your experience at work. Add 16 extra hours to your time off to shorten your workday as part of our Flex at MRI program. Utilize 16 hours of paid time to volunteer. Know great workers? Our generous employee referral scheme rewards you for bringing in talent. Enjoy peace of mind with our regional-specific healthcare benefits for you and your family. Big on family? So are we! Our Parental Leave and parental support perks allow you to grow your family comfortably as an MRI employee. Maintain a fantastic work-life balance with PTO days plus observed holidays. Further your professional development and growth with our tuition reimbursement offerings. Enjoy the flexibility of working from anywhere in the world for two weeks out of the year. And more! Now, take a glimpse into some of the fun we have here: MRI Software Instagram

Responsibilities

The manager will own the Asia campaign calendar, developing integrated marketing plans targeting defined ICPs, industries, and segments to drive measurable pipeline growth aligned with revenue targets. This involves executing multi-channel campaigns across digital, email, content, webinars, events, ABM, and paid media.