ABOUT USERPILOT

Userpilot is an innovative, fast-growing B2B SaaS platform dedicated to revolutionizing product engagement, user onboarding, and product-led growth. With a global presence, we empower businesses to deliver exceptional user experiences and optimize digital product interactions across multiple channels.
We’re searching for a strategic and results-driven Demand Generation Marketing Manager to design, implement, and oversee high-impact campaigns targeting mid-market and enterprise accounts.

REQUIREMENTS

• 3-5 years of proven track record in B2B SaaS growth (please showcase success stories).
• Minimum 2-3 years of direct experience running successful ABM and demand generation campaigns targeting mid-market and enterprise accounts in B2B SaaS.
• Demonstrated experience managing cross-functional teams and aligning closely with Sales to deliver joint marketing-sales objectives.
• Exceptional analytical skills with a data-driven approach to measuring campaign success and reporting clear ROI.
• 2+ years of hands-on experience with HubSpot.
• Creative thinker who excels in generating unique, compelling campaign concepts.
• Comprehensive familiarity with major paid acquisition channels and digital marketing strategies.
• Familiarity with Product Management, Product Analytics, and User Engagement & Experience niches and tools will be a significant plus.

THE ROLE

As Demand Generation Marketing Manager, you will own the strategy, execution, and optimization of sophisticated demand generation and ABM campaigns. You will work cross-functionally to align marketing initiatives closely with sales objectives, ensuring measurable impact and ROI.

KEY RESPONSIBILITIES

• Develop and execute highly strategic demand generation plans, specifically tailored for mid-market and enterprise B2B SaaS.
• Plan, launch, and optimize Account-Based Marketing (ABM) initiatives (1:1 and 1:few campaigns) that effectively engage and convert target accounts.
• Lead cross-functional collaboration with Sales, Marketing Operations, Revenue Operations, and Content teams to deliver integrated, impactful campaigns.
• Continuously analyze campaign performance, utilizing analytical skills to draw actionable insights, optimize activities, and clearly communicate results tied to ROI.
• Think creatively and strategically, devising unique campaign concepts that cut through the noise and resonate with the target audience and accounts.
• Oversee and optimize investments across major paid channels (LinkedIn, Google Ads, Reddit ads etc.) to maximize lead quality and volume.
• Regularly report to leadership on campaign performance, pipeline contribution, and achieved business outcomes.