Demand Generation Specialist (Growth & Inbound) at Woliba

, , India -

Full Time

Start Date

Immediate

Expiry Date

24 Mar, 26

Salary

0.0

Posted On

24 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Google Ads, SEO, CRO, Email Marketing, A/B Testing, Lead Nurturing, Data Analysis, Marketing Automation, Content Strategy, Growth Hacking, Competitor Analysis, Landing Page Optimization, Conversion Rate Optimization, Digital Marketing, B2B SaaS, Analytics

Industry

Software Development

Description

About the Role Woliba (Work Life Balance) is on a mission to automate employee engagement. We have a powerful platform and an arsenal of 50+ specialized landing pages—now we need the engine to drive them. We are looking for a Demand Generation Specialist who lives and breathes "high-intent" marketing. You won't have a million-dollar budget; instead, you will use surgical precision with Google Ads, SEO, and Conversion Rate Optimization (CRO) to steal market share from legacy competitors and turn cold traffic into "Aha!" moments. Key Responsibilities Competitor Conquesting: Own the strategy and execution for our "Woliba vs. [Competitor]" campaigns. You will manage Google Ads (Search/Retargeting) with a focus on high-intent, exact-match keywords. Landing Page Optimization: Manage and iterate on our 50+ landing pages. You’ll use A/B testing to improve conversion rates and ensure the messaging aligns perfectly with user pain points. Automated Lead Nurture: Since we don't have a large sales team, you will build the "automated salesperson"—designing email drip campaigns and triggers that move leads from "just looking" to "ready to buy." Inbound Funnel Architecture: Map the journey from an ad click to a product demo. You will implement tools (like interactive product tours) to help the product sell itself. Low-Budget Growth Hacking: Find creative ways to drive traffic, including LinkedIn "guerrilla" marketing, partnership SEO, and mining competitor reviews for ad copy gold. Technical Requirements 3-5 Years in B2B SaaS: You’ve done this before for a startup or a scaling software company. Google Ads Mastery: Deep experience in Search and Display, specifically with competitor bidding and "Quality Score" optimization to keep costs low. SEO & Programmatic Content: Understanding of how to rank comparison pages and use "Long-tail" keywords to capture niche HR pain points. Marketing Automation: Proficiency in tools like HubSpot, Marketo, or Zapier to connect landing page forms to email sequences. Data Literacy: You don't just report on clicks; you report on CAC (Customer Acquisition Cost) and ROAS (Return on Ad Spend). Who You Are The "Swiss Army Knife": You can write the ad copy, set up the tracking pixel, and tweak the landing page layout yourself. Budget-Conscious: You treat the marketing budget like your own money—finding the most efficient path to revenue. Mission-Driven: You believe in Work-Life Balance and want to help companies provide it to their employees.

Responsibilities

The Demand Generation Specialist will own the strategy and execution of campaigns targeting competitors and manage landing page optimization through A/B testing. They will also design automated lead nurture campaigns and map the inbound funnel to enhance user engagement.