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Demand Generation Specialist at PTC

Santanyí, Balearic Islands, Spain -

Full Time

Start Date

Immediate

Expiry Date

12 Feb, 26

Salary

0.0

Posted On

14 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, Campaign Management, A/B Testing, SEO, Content Creation, Lead Management, Sales Cycle, Email Campaigns, Social Media, Web Banner Ads, Salesforce, PowerBI, Qlik, Google Analytics, Marketing Technology, B2B Software

Industry

Software Development

Description

Work with the cross functional marketing team to design, launch, and optimize demand generation campaigns (including digital, email, social, and virtual events) Monitor, analyze, and optimize campaign KPIs, as well as develop ongoing performance reporting Manage an A/B testing plan to constantly hone campaign performance Collaborate with SEO and web teams to drive qualified organic traffic through keyword research, content creation, technical SEO, and link-building strategies. Help regional marketers create and launch regional programs or leverage central marketing campaigns in local languages to help generate Top of funnel leads (webinars, content syndication, third party ads, nurture streams, etc.) Create, run and report on organic social promotions for various campaigns Partner with marketing operations to ensure all lead generating activities are properly positioned, followed up, and tracked accurately Excellent communication (written & verbal) skills Ability to work on multiple projects at the same time Ability to always meets deadlines with quality work An understanding of lead management, sales cycle and routing processes preferred B2B Software company experience Hands-on experience deploying email campaigns, optimization testing and social media Experience creating effective web banner ads Experience with buyers journeys and content strategy is a plus. Experience with Salesforce, PowerBI, and QlikExperience using marketing technology like 6Sense, Eloqua, ON24, Knak, Google Analytics is desired Bachelors degree 2-4 years experience in marketing or demand generation

Responsibilities

The Demand Generation Specialist will work with the cross-functional marketing team to design, launch, and optimize demand generation campaigns across various channels. They will monitor and analyze campaign KPIs and collaborate with regional marketers to generate top-of-funnel leads.