Demand Generation Specialist at RevSpring

Columbus, Ohio, United States -

Full Time

Start Date

Immediate

Expiry Date

18 Jun, 26

Salary

0.0

Posted On

20 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, Multi-channel Campaigns, Pardot, HubSpot, Campaign Optimization, Lead Generation, Upsell/Cross-sell, Reporting, Attribution, Email Marketing, Paid Media, Webinars, Content Syndication, Data Analysis, Healthcare IT, B2B Marketing

Industry

Information Technology & Services

Description

Job Title: Demand Generation Specialist Job Summary: RevSpring is looking for a strategic, hands-on Demand Generation Specialist to accelerate revenue by building and optimizing full-funnel, multi-channel campaigns. This role is ideal for someone who blends creativity with analytics, moves quickly, and knows how to turn campaign performance data into pipeline impact. You’ll own integrated programs across customer upsell/cross-sell and prospect pipeline generation, managing execution across owned, paid, third-party, and traditional channels. You’ll also own tracking, reporting, and performance insights for all demand programs. Essential Functions: Build & run multi-channel demand programs (customer + prospect) * Create integrated campaigns that reach the right audiences, convert them into qualified leads, and move them through the funnel * Launch and optimize upsell/cross-sell campaigns and ensure clean handoffs and measurable impact through the revenue funnel * Work across Product, Sales, Marketing and Sales Operations to segment and target specific audiences for customer cross-sell, and identify top prospect accounts for targeted campaigns * Plan and execute full campaign motions across: * Email: segmented nurtures, newsletters, lifecycle journeys * Website / conversion paths: landing pages, forms, CTAs, content-to-conversion flows * Paid media: paid social (especially LinkedIn), paid search, retargeting/display (as applicable) * Social amplification: organic distribution in partnership with brand/social owners * Webinars / virtual events: promotion → registration → attendance → follow-up → conversion * Third-party programs: content syndication, publisher/association sponsorships, co-marketing, partner lists * Traditional / offline: direct mail/dimensional mail (as part of integrated plays) * Sales/BDR integration: coordinated outreach sequences, enablement assets, and tight follow-up loops Create campaign experiences that convert * Translate positioning and offers into campaign messaging, email copy, landing pages, and channel-specific creative briefs * Create and repurpose content across channels to keep audiences engaged throughout the buyer journey * Collaborate cross-functionally to support sales enablement related to campaign follow-through (one-pagers, email templates, talk tracks, webinar follow-up kits) Own reporting to improve performance * Set up campaign tracking end-to-end: taxonomy, UTMs, attribution inputs, dashboards, and reporting cadence * Measure and optimize performance by channel and program, diagnosing what’s working and what’s not * Forecast, report, and communicate pipeline contribution and ROI across customer and prospect programs Operate the engine: Pardot + HubSpot * Build and manage campaigns in Pardot and HubSpot (automation, segmentation, landing pages/forms, scoring, reporting) * Maintain clean execution standards so data is reliable (campaign hygiene, list quality, lifecycle tracking) Manage external partners as part of the growth engine * Manage third-party vendor and partners (content syndication, associations/publishers, webinar partners, event sponsorships) contracts * Own end-to-end execution of third-party programs * Monitor performance and ensure vendor programs meet quality and CPL/CPO targets KPIs * Total upsell revenue from upsell campaigns * Total opportunity pipeline created * Total closed won opportunity * MQL → SQL rate * SQL → Opportunity rate * Qualified Pipeline ($) — Marketing sourced * Qualified Pipeline ($) — Marketing influenced * Cost per lead * Cost per opportunity Minimum Requirements: Specific Job Skills: * Healthcare IT industry background; ideally with provider and payer audience focus * Proven experience executing multi-channel programs across email, paid media, webinars/events, third-party programs, and website conversion paths * Hands-on fluency with Pardot and HubSpot (build, optimize, report) * Strong analytical mindset with experience in funnel conversion optimization, attribution concepts, and performance reporting * Excellent cross-functional communication skills and comfort partnering with Product, Sales, BDR, and CS teams * Ability to manage multiple campaigns at once without sacrificing quality or measurement rigor Education: Bachelor’s Degree Experience: 3-5 years experience in B2B demand generation / growth marketing with a track record of measurable pipeline and revenue impact Supervision: N/A Certifications: N/A Language Skills: Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from a variety of both internal and external sources. Physical Capabilities: Standard categories The physical capabilities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. RevSpring is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Note: This Job Description may not describe all of the job responsibilities and standards assigned to this position. The duties may change from time to time. RevSpring does not discriminate against any group in hiring or employment practices. Nothing in this job description constitutes a contract for employment.

Responsibilities

The specialist will build and optimize full-funnel, multi-channel demand generation campaigns targeting both existing customers for upsell/cross-sell and new prospects for pipeline generation. This includes owning execution across email, web, paid media, social amplification, webinars, and third-party channels, while also managing end-to-end tracking and performance reporting.