Description
Are you a performance-driven storyteller who thrives at the intersection of creativity, strategy, and analytics? Risk3sixty is hiring a Demand Generation Specialist to lead content marketing and paid media initiatives that drive pipeline growth and brand engagement.
What You’ll Do
This high-impact role is 70% content strategy and 30% paid media execution
Content Marketing
Develop and manage content pillars and editorial calendar
Create gated assets (eBooks, guides, checklists) and webinars
Plan, execute and report on high-impact webinars (themes, speakers, promotion, follow-up)
Collaborate with SMEs to simplify complex topics
Distribute content across web, email, social, and partner channels
Optimize for AI-powered search and emerging SGE platforms
Manage LinkedIn and YouTube strategy
Own email marketing via HubSpot: segmentation, nurture, A/B testing
Track performance across HubSpot, GA4, SEMrush, and social platforms
Paid Media
Build and manage multi-channel ad campaigns (Google, LinkedIn, YouTube, Microsoft)
Develop ad creative (copy, visuals, video) and landing pages
Optimize campaigns through A/B testing and CRO
Report on KPIs: ROI, CPL, MQLs, pipeline contribution
Align tracking across HubSpot and Google Analytics
What Success Looks Like
A steady stream of high-quality content fueling demand gen
Campaigns that convert — moving leads from awareness to MQL
Measurable impact on pipeline tied to content and distribution efforts
Content systems and channel-level performance that scale with our team and goals
Requirements
4–6+ years of B2B content or demand gen marketing experience (cybersecurity, SaaS, or consulting preferred)
Proven success planning and executing multi-channel marketing campaigns
Strategic thinker with strong writing chops and a bias for execution
Comfortable managing vendors, budgets, and performance KPIs
You love turning data into insights, and insights into impact
You thrive in a high-ownership, fast-moving, collaborative environment
Demonstrated success in driving qualified traffic, leads, and pipeline growth
Proficiency in using advertising platforms and tools such as Google Ads and LinkedIn Campaign Manager
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Responsibilities
The Demand Generation Specialist will be responsible for developing and executing marketing campaigns to drive demand for products and services. This role involves analyzing market trends and customer needs to create targeted marketing strategies.
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