ABOUT US

Join TrustFlight: Shaping the future of Aviation Technology
At TrustFlight, we are proud to be a global leader in mission-critical software systems and technical services, trusted by the aerospace and aviation industries worldwide. Our innovative solutions power the safety and efficiency of aviation operations, ensuring the safety of hundreds of thousands of passengers and crew every month.

CORE COMPETENCIES & EXPERIENCE

• 2-5 years of experience in demand generation, growth marketing, or digital marketing in a B2B SaaS or technology company.
• Proven track record of driving growth through SEO and paid marketing campaigns, optimizing for traffic, lead generation, and conversions.
• Proficiency in key marketing platforms, including Google Ads, LinkedIn Ads, and Meta Ads, with hands-on experience in managing and optimizing paid campaigns.
• Strong understanding of SEO tools and platforms, such as SEMRush and Ahrefs, with experience in keyword research, technical SEO audits, and performance tracking to drive traffic growth.
• Strong understanding of SEO platforms to conduct technical site audits that drive traffic growth.
• Willingness and desire to leverage internal AI teams for process optimization.

DATA-DRIVEN & ANALYTICAL SKILLS

• Expertise in leveraging data and analytics to guide decision-making, optimize marketing performance, and improve ROI.
• Experience implementing A/B testing frameworks to refine campaign performance, test messaging, and enhance conversion rates.
• Proven ability to align marketing initiatives with company revenue goals and track success through key performance metrics (KPIs).

SOFT SKILLS & WORK ETHIC

• Exceptional leadership, systems thinking, communication, and organizational skills to drive marketing initiatives efficiently.
• Proactive, results-oriented approach, with a strong willingness to learn, adapt, and grow in a fast-paced environment.

YOUR ROLE

We are looking for a Demand Generation Specialist to drive growth marketing! The Demand Generation Specialist plays a pivotal role in owning SEO, paid media, and marketing automation to attract and convert leads. You’ll get to experiment with campaigns, analyze data to optimize performance, and collaborate with sales to fuel the pipeline. From running A/B tests and fine-tuning ad strategies to crafting high-impact SEO initiatives, you’ll have the freedom to test, learn, and scale what works. This role reports to Marketing Director.
If you love digging into data, optimizing for growth, and staying ahead of marketing trends, this role offers the perfect mix of strategy, creativity, and hands-on execution—plus, you’ll help shape the future of aviation tech!

WHAT YOU’LL BE DOING

Core Responsibilities

• Create, oversee, and optimize paid marketing campaigns across multiple channels to achieve company-aligned OKRs.
• Develop and implement data-driven strategies to enhance campaign performance, improve ROI/ROAS, and accelerate customer acquisition.
• Monitor and analyze key performance metrics, preparing actionable reports to guide decision-making and communicate results.
• Lead website optimization efforts, ensuring improved conversion rates and an enhanced user experience.
• Develop and execute comprehensive SEO strategies to drive traffic growth and lead conversions.

Additional Responsibilities

• Assist in planning and promoting virtual and live events to drive lead acquisition and engagement