• Own and maintain the rolling unconstrained demand forecast across products, customers and markets.
• Build and improve forecast baselines using historical sales, statistical analysis, customer forecasts and market intelligence.
• Incorporate promotions, seasonality, product launches, phase-ins, phase-outs and commercial assumptions into the demand plan.
• Partner with Commercial and Customer Service teams to review assumptions, challenge exceptions and agree forecast changes.
• Analyse forecast accuracy and bias at appropriate levels and implement corrective actions.
• Identify demand risks and opportunities, quantify their potential impact and communicate them clearly.
• Maintain a clear audit trail of forecast assumptions, overrides and decisions.

S&OP and Demand Consensus

• Lead the demand review and demand consensus activities within the monthly S&OP cycle.
• Prepare the demand plan, supporting analysis, key assumptions, risks, opportunities and scenarios for review.
• Align demand volumes with Commercial and Finance perspectives and explain significant changes against the prior forecast and budget.
• Release the agreed demand forecast accurately and on time for supply planning and wider business use.
• Support the continued development and maturity of Maldon Salt’s S&OP process.

Support to the Supply Planning Team

• Provide accurate and timely demand forecasts and a clear demand handover to the Supply Planning team.
• Highlight changes in volume, timing, promotions and customer priorities that may affect capacity, materials, inventory or service.
• Support scenario planning where demand exceeds available capacity or supply constraints may affect customer requirements.
• Collaborate on inventory and product availability reviews, helping identify potential shortages, excess stock and service risks.
• Provide demand insight to support short-, medium- and long-term supply and production planning.
• Support analysis of schedule options and manufacturing constraints to help the Supply Planning team improve customer service, production utilisation and packing-room efficiency.
•