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Department Manager - Branding Development at CP Axtra

Bangkok, , Thailand -

Full Time

Start Date

Immediate

Expiry Date

14 Oct, 26

Salary

0.0

Posted On

16 Jul, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Awareness, Consumer Research, Brand Identity Management, Brand Positioning, Creative Development, Marketing Material Development, Market Trend Analysis, ROI and KPI Measurement, Advertising Campaign Management, Market Identification, Competitor Analysis, Marketing Mix

Industry

Wholesale

Description

1. Create marketing plans that promote brand awareness and increase customer loyalty 2. Researching consumer preferences and attitudes about products or services to identify trends and patterns in buying behavior 3. Managing all aspects of a brand’s identity, including its visual appearance and name recognition 4. Analyze brand positioning and consumer insights 5. Lead creative development to motivate the target audience to “take action” 6. Developing marketing materials such as brochures, advertisements, and product labels 7. Monitor market trends, research consumer markets and competitors’ activities and measure and report performance of all marketing campaigns, and assess ROI and KPIs 8. Managing advertising campaigns for brands by developing concepts, selecting media outlets, negotiating rates, and monitoring results 9. Identifying new markets for existing brands or creating new brands for untapped markets 10. Monitoring competitors’ activities and responding with appropriate action, such as introducing a new product to compete with a competitor or changing pricing to better compete with a competitor’s offerings 1. Bachelor in Marketing, Communication or relevant field 2. At least 3-5 years experience as Brand Manager, and proven record to develop brand and marketing strategies. 3. Experience in identifying target audiences and devising effective campaigns 4. Excellent understanding of the full marketing mix, with strong analytical skills and a creative mind 5. Up-to-date with latest trends and marketing best practices

Responsibilities

The role involves creating marketing plans to increase brand awareness and managing all aspects of brand identity and positioning. It also requires monitoring market trends, managing advertising campaigns, and identifying new market opportunities.