Department Manager - Branding Development & Customer Experience at CP Axtra

Bangkok, , Thailand -

Full Time

Start Date

Immediate

Expiry Date

14 Oct, 26

Salary

0.0

Posted On

16 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Identity Development, Visual Merchandising, Project Management, Stakeholder Management, Adobe Creative Suite, Retail Marketing, Store Communication, Print Production, Typography, Layout Design, Agency Management, Customer Experience Design, Budget Control, Visual Hierarchy, Signage Planning, Customer Journey Mapping

Industry

Wholesale

Description

Brand Identity and Standards Develop, maintain, and implement brand and Corporate Identity guidelines. Establish templates and fundamental branding materials for consistent use across marketing, stores, and business units. Ensure correct application of logos, colors, typography, imagery, and visual hierarchy. Review and approve branding and marketing materials to ensure alignment with brand standards. In-Store Branding and Visual Management Oversee the overall brand appearance and visual standards of stores nationwide. Develop guidelines for signage, POSM, promotional displays, and in-store communication materials. Conduct store audits and coordinate corrective actions to maintain visual consistency, cleanliness, and quality. Ensure store teams have clear and practical guidelines for implementation. New Store Openings and Renovations Lead branding and visual preparation for new store openings, renovations, and store improvement projects. Coordinate with Operations, Store Design, Construction, Commercial, and suppliers to ensure visual readiness before opening. Review signage plans, customer journeys, installation quality, and overall store presentation. Marketing Material Development Develop online and offline marketing materials, including brochures, leaflets, presentations, digital assets, loyalty materials, and in-store communication. Manage projects from briefing and concept development through artwork, production, and implementation. Create standardized templates to improve consistency, efficiency, and production quality. Customer Loyalty and Brand Experience Support loyalty and membership initiatives through clear, engaging, and consistent brand communication. Identify opportunities to strengthen customer experience and brand connection across stores and marketing channels. Agency and Supplier Management Manage creative agencies, signage vendors, production suppliers, and installers. Control project quality, timelines, budgets, production specifications, and installation standards. Ensure all work is delivered on time and in line with brand requirements. Bachelor’s degree in Graphic Design, Communication Design, Marketing, Branding, Visual Communication, or a related field. 5+ years relevant experience in branding, retail marketing, visual merchandising, store communication, or brand implementation. Experience in retail, wholesale, hospitality, or multi-branch businesses is preferred. Experience supporting new store openings or nationwide rollouts is an advantage. Strong understanding of branding, layout, typography, signage, print production, and visual communication. Strong project management, stakeholder management, and problem-solving skills. Detail-oriented, hands-on, and able to manage multiple projects under tight timelines. Good communication skills in Thai and English. Knowledge of Adobe Creative Suite is an advantage.

Responsibilities

Develop and maintain corporate brand identity guidelines and oversee visual standards across all retail stores nationwide. Manage the creation of marketing materials and coordinate branding for new store openings and renovations.