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Department Manager - Omnichannel Media and Influencer Growth at Makro PRO

Bangkok, , Thailand -

Full Time

Start Date

Immediate

Expiry Date

03 Sep, 26

Salary

0.0

Posted On

05 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Omnichannel Media Performance, Media Optimization, Paid Media, ROAS Optimization, CPAS, Influencer Strategy, KOL Management, Full-Funnel Marketing, Budget Allocation, Data-Driven Insights, Performance Tracking, Stakeholder Management, E-commerce, Retail Marketing, Digital Marketing, Media Planning

Industry

Software Development

Description

Lead Omnichannel madia Performance through Media Optimization Drive category&campaign-level revenue growth through paid media, with clear accountability for Media Sale, ROAS, and media efficiency Plan and allocate media investment based on traffic and sales performance by category by campaign align with business direction Enable and scale co-funded brand media (CPAS) and influencer programs to maximize platform revenue Lead Full-Funnel KOL Strategy and Execution Develop influencers as Makro Brand Ambassadors Manage KOLs, promoting SKUs, align campaigns per month focused on own-brand categories Lead a performance-driven influencer strategy with clear revenue KPIs (sales, ROAS, conversion), beyond reach and awareness Optimize budgets dynamically across paid media and influencer marketing Prioritize and scale high-performing categories and creators using data-driven insights Bachelor’s degree in Marketing, Business Administration, Communications, or a related field At least 5 years of experience in Digital Marketing, Media Planning, Performance Marketing, or Omnichannel Campaign Management Strong experience in paid media optimization Hands-on experience in influencer/KOL strategy and management with performance-driven KPIs Ability to plan and optimize media budgets based on data and business goals Strong analytical skills with experience in campaign performance tracking and optimization Experience in e-commerce or retail is highly preferred Excellent stakeholder management and ability to work in a fast-paced environment

Responsibilities

Lead omnichannel media performance and influencer growth to drive revenue and ROAS through paid media optimization. Develop and execute a full-funnel KOL strategy to establish brand ambassadors and scale high-performing categories.