JOB DESCRIPTION

The Sun Online is the biggest digital newsbrand in the UK and now the fastest-growing news site in the US. The Sun’s multi-award-winning Audience department sits at the heart of our newsroom, with our talented journalists publishing the best coverage of news, sport, TV and showbiz, lifestyle and family value. Our hugely successful SEO team sits at the core of our publishing operation and is constantly evolving, driving search traffic, growing new audiences, and building engagement and loyalty with our readers.

YOUR ROLE:

The Sun is looking for a talented individual with a background in search engine optimisation, significant newsroom experience and a track record of delivering results.
As Deputy Head of SEO you will be responsible for supporting the Head of SEO in developing and implementing the editorial SEO strategy, as well as helping lead our large, talented team of SEO editors and writers in London.
You will support the development of The Sun’s digital growth strategy through technical and content SEO, application of SEO tools, data-led projects, and strategies for organic search, Discover and Google News.

Day to day you will:

• Help grow organic search, Discover and Google News
• Be confident in identifying search trends and communicating them to the newsroom
• Help lead and manage a large team of SEO editors and reporters
• Lead The Sun’s SEO breaking news and live blog strategy
• Help oversee The Sun’s evergreen strategy
• Be confident with a range of SEO tools (for example SEMRush and News Dashboard)
• Analyse and report back to the newsroom on SEO successes and failures
• Liaise with different departments to ensure strategic SEO needs and objectives are met
• Ensure, through training and monitoring, that SEO best-practice is adhered to
• Monitor algorithmic changes and developments and help recommend actions to relevant teams
• Perform competitor analysis and identify opportunities to improve and overtake in key markets
• Communicating content plans around key events such as Love Island to the wider newsroom
• Support content migrations and post-migration analysis & recovery
• Keep up to date on the latest SEO developments and news

What we are looking for from you:

• Organised and a good problem-solver, able to eliminate obstacles through creative and adaptive approaches
• Experience working collaboratively with multidisciplinary teams
• Can demonstrate an understanding of The Sun brands
• Newsroom experience essential
• Sound technical SEO experience

AT NEWS UK, WE KNOW THE VALUE OF WORKING TOGETHER, WHICH IS WHY WE OPERATE A HYBRID WORKING POLICY WITH A MINIMUM OF THREE DAYS A WEEK IN THE OFFICE. BEING IN THE OFFICE ALLOWS US TO COLLABORATE, INNOVATE, AND THRIVE AS A TEAM IN OUR VIBRANT AND DYNAMIC WORKSPACE. SOME ROLES MAY REQUIRE MORE OFFICE-BASED DAYS DEPENDING ON THE NATURE OF THE POSITION, SO WE ENCOURAGE YOU TO SPEAK WITH YOUR RECRUITER TO LEARN MORE ABOUT WHAT’S REQUIRED FOR YOUR ROLE.

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.