Deputy Vice President - SBI Connect & Marketing Tie-ups at SBIC External Career Site

Gurgaon, haryana, India -

Full Time

Start Date

Immediate

Expiry Date

30 Aug, 26

Salary

0.0

Posted On

01 Jun, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Branding, Marketing Guidelines, Event Management, Customer Service Tools, Banca Sales Processes, Leadership, People Management, Interpersonal Skills, Organizational Capability, Strategic Acumen, Commercial Acumen, Stakeholder Management, Vendor Management, Budget Allocation, CRM Process Management, Sales Compliance

Industry

Financial Services

Description

About the company SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto 'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone. SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, color, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work. Join us to shape the future of digital payment in India and unlock your full potential. What’s in it for YOU 1. SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees 2. Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees 3. Dynamic, Inclusive and Diverse team culture 4. Gender Neutral Policy 5. Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits 6. Commitment to the overall development of an employee through comprehensive learning & development framework Role Purpose Responsible for Smooth Implementation of Connect Programs for Banca, Retail partners, CO-Brands (Clearance of bills, Effective Planning of programs) , EDAC, CRM process and Effective Sales Support. Role Accountability Execute connect programs across SBI ( Modules/Networks/Circles), Partner Banks and Retail Co-brand partners like BPCL, Reliance, PAYTM, through the year, take feedback for such programs and implement corrective actions 1. Design, plan and execute various programs under “SBI Connect" with the objective to drive visibility within SBI & all other partners - Banking & Co-brands 2. Design and drive effective R&R program with SBI & all other Partners 3. Regular updates and closure through payouts. 4. Ensure timely resolution of Critical requirement from Sales leads and partners 5. Track outcomes against planned cost benefits 6. Conceptualize & Drive Connect Program Management with retail sales channel partners 7. Assist Sales Program Managers / Key Account managers manage wing to wing partner relation in planning and implementation of KRAs pertaining to Project Sankarma, Pratham & similar projects which shall ensure timely data flow for Pre-Approved programs etc. 8. Regular Interaction with Senior Management of SBI and other Partner Banks and Co-brand partners 9. Undertake initiatives to reduce the cost of value proposition by increasing efficiency 10. Billing and cost management Functional EDAC convenor: Work closely with Regional Heads, investigators & Vertical Leads to 1. Drive Strategic effectiveness of Sales process compliance and ensure adherence 2. Ensure timely investigations and track 3. Convening of monthly meetings to present and discuss the case 4. Timely documentation and closure of execution of decisions 5. Process improvements identification & implementation tracking and report out CRM - 17 Circle Relationship Managers (Retired Asst. General Manager SBI) - Life cycle Process Management 1. Evaluating and analyzing the requirement of CRMs for 17 SBI Circles and Partner Banks in consultation with Circle Heads Banca 2. Shortlisting CRMs basis first level interviews for Job fitment, adherence to board approved policy and then make case for Top Management for interviews 3. Liaison with business for hiring through SBI 4. Ensure completion of Hiring and onboarding process 5. In job support to these CRMs Managing PAN India Sales relating Marketing/ Brand Campaigns: In Branch Publicity 1. Ensure availability of in-branch publicity material for SBI card, ensuring adherence to marketing and branding guidelines 2. Track and report costs for in branch publicity material throughout the year 3. Ensure SBI Card presence at all levels like SBI sponsored events, exhibitions, campaigns 4. Work with marketing & FCU for fraud awareness camps and various digital and physical campaigns Retail Kiosk 1. SBI Card publicity ensuring availability of sales kiosk as per field team requirement 2. Liaison with marketing brand team for design, creatives as per business SOP and ensure compliance 3. Vendor management for above and maintaining cost sheet and reporting 4. MOU planning for sales promotional budget and allocation of funds Marketing campaigns through Media for Sankarma Customers 1. Work with marketing team to drive Radio/Print ad campaigns, leaflet ensuring appropriate customizations (Usage of regional language for ads, other local cultural aspects, etc.) are built in 2. Work closely with Field sales team and marketing team to launch offers / local tie ups / which are customized for Sankarma customer along with Kiosk set up at major events Internal Stakeholder Management 1. Build a strong professional relationship and operating rhythm with stakeholders by providing them support in their requirement and communicate channel needs clearly and in a transparent manner 2. Support stakeholders to help channel in an effective manner Drive Connect 2.0 with objective to drive effective customer compliant resolution process for SBI Staff 1. Coordinate with bank and internal stakeholders for implementation and continuous upgradation of digital tools via which SBI staff can raise customer issues effectively and close resolution loops 2. Work closely with CS Senior management team to ensure adherence to timelines on projects aligned to us by Bank 3. Drive penetration of the tools in our Banca sales front end teams and ensure timely trainings for them through process training team Support to Circle Sales Team 1. Support field sales team on R&R, various communication tool, any query pertaining to HO -other department 2. Ensure process documentation and compliance adherence Measures of Success 1. Applications, soft approvals & new accounts volumes 2. Cost of Acquisition 3. Cost efficiency of Digital media and Technology tools 4. Overall throughput rates (QDEs to Accounts) 5. New partnerships onboard, spread of business 6. No. of new digital tech projects undertaken & implemented 7. Proportion of Organic inflow to overall inflow 8. Correct account attribution & monthly provisioning of costs Technical Skills / Experience / Certifications 1. Connect Program deployment as per Calendar 2. Quality of campaign support provided to marketing 3. Timely and accurate vendor billing 4. Timely and satisfactory resolution of Sales/bank Queries 5. Visibility of SBI card promotional material at bank branches 6. Process Adherence as per MOU Competencies critical to the role 1. Knowledge of branding and marketing guidelines 2. Event management experience 3. Understanding of customer service tools and query resolution process 4. Understanding of Banca sales processes 5. Strong leadership & people management skills, ability to motivate & manage large teams and nurture talent 6. Excellent interpersonal skills, should be able to build & manage relationships with senior leadership in the industry 7. Strong organizational capability, be able to drive multiple things simultaneously 8. Vision and strategic acumen to grow external relationship profitably 9. Should be able to lead, influence, partner & work closely with various teams 10. Strong commercial acumen, ability to identify growth opportunities Qualification Graduation in any discipline Preferred Industry FSI

Responsibilities

Responsible for implementing connect programs for Banca, Retail partners, and Co-brands to drive visibility and sales support. This includes managing marketing campaigns, overseeing CRM processes, and ensuring sales process compliance through the EDAC function.