Our Design & Delivery team are pivotal to the success of our member 1-2-1 communications working closely with our Planning, Creative and Performance teams. We are recruiting for a Design & Delivery Marketing Manager to lead a small team of communication experts, making the most of our different channels; email, mail, internet bank prompts, SMS, to support the member engagement strategy and allow us to deliver against Society KPIs.
Reporting into the Senior Manager you will lead your team with designing data targeting for campaigns, building the data selections for campaigns and checking it all before executing the campaigns.
This is an interesting and varied role in a busy team and will enable you get involved in campaigns which drive value in our marketing activities and help us delivery key messages to our customers.
At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you’ll spend at least two days per week, or if part time you’ll spend 40% of your working time, based at either our London or Swindon office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.
If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

ABOUT YOU

We’re looking for someone with the following skills, experience, and knowledge:

• Breadth of experience in a database marketing role: outbound and inbound channels, lead nurturing and marketing automation. The ideal candidate will have exposure to marketing technology such as PEGA Customer Hub (ideally accredited Business Architect/Decisioning Consultant), Adobe Campaign, Unica Campaign.
• Proven experience of database marketing operations, from campaign briefing, execution to reporting ensuring that processes are effective, and we can evidence they are adhered to.
• Excellent understanding of database marketing concepts, metrics, and benchmarks as well as an understanding of how prospects, members, segmentation, and channel tactics integrate into broader acquisition strategies.
• Proven experience of data manipulation and transformation of large volume databases using SQL or SAS. Expert user of Excel.
• Highly data driven and technically fluent. Experience of driving improvements to data and systems. You will have worked on complex data change or systems projects as a workstream lead and Subject Matter Expert.
• Excellent working knowledge of Data Protection Legislation e.g., UK GDPR and PECR and how it is applied for marketing communications
• A high level of numeracy and critical thinking: you can quickly impact assess data requirements and work with stakeholders to find effective solutions. Able to pay attention to the detail alongside the bigger picture.
• Excellent team management skills. You can motivate a small high-performing team and work at pace to manage competing requests and priorities.
• Experience of working with multiple stakeholders including external third parties. Excellent communication skills and able to build effective working relationships and make connections to drive marketing outcomes.

Our Customer First behaviours are all about putting customers and members at the heart of how we work together. You can strengthen your application by showing the behaviours that resonate with you, and how you might have already demonstrated these.

• Say it straight - This is about being honest and direct with good intent and saying what needs to be said in the room. It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
• Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
• Get it done - This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome.

We know applying for jobs can sometimes feel like you’re sending an application into a black hole. We review each application individually. So, it’s a good idea to call out your most relevant experience on your application to give yourself the best chance.

You will own the operation of a defined set of communications via the available channels. You’ll work closely with other teams to ensure we can achieve planned activities and we have the capabilities – data, technology, skills – to improve our offering.
Ensuring our communications are compliant, and our processes are robust is critical so you will have a keen eye for detail, a good understanding of data and experience with data selection tools.
Your team consists of Analysts and Senior Analysts so you will lead and motivate the team ensuring workloads are managed effectively and the team have the skills they need.