ABOUT YOU

We’re looking for someone with the following skills, experience, and knowledge:

• Breadth of experience in a database marketing role: outbound and inbound channels, lead nurturing and marketing automation. You will have exposure to marketing technology such as PEGA Customer Hub, Adobe Campaign or Unica
• Proven experience of database marketing operations, from campaign briefing, execution through to reporting ensuring that processes are effective, and we can evidence they are adhered to
• Excellent understanding of database marketing concepts, metrics, and benchmarks as well as an understanding of how prospects, members, segmentation, and channel tactics integrate into broader acquisition strategies
• Proven experience of data manipulation and transformation of large volume databases using SQL or SAS. You’ll be an expert user of Excel
• Highly data driven and technically fluent. Experience of driving improvements to data and systems. You will have worked on complex data change or systems projects as a workstream lead and Subject Matter Expert
• Excellent working knowledge of Data Protection Legislation e.g., UK GDPR and PECR and how it is applied for marketing communications
• A high level of numeracy and critical thinking: you can quickly impact assess data requirements and work with stakeholders to find effective solutions. Able to pay attention to the detail alongside the bigger picture
• Excellent team management skills. You can motivate a small high-performing team and work at pace to manage competing requests and priorities
• Experience of working with multiple stakeholders including external third parties
• Excellent communication skills and able to build effective working relationships and make connections to drive marketing outcomes

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

WHAT YOU’LL BE DOING

You will work alongside existing Design & Delivery Marketing Managers and the team, owning the operation of a defined set of communications. You’ll work closely with other teams to ensure the Design & Delivery team can achieve planned activities and we have the capabilities – data, technology, skills – to improve our offering.
Ensuring our communications are compliant, and our processes are robust is critical so you will have a keen eye for detail, a good understanding of data and experience with data selection tools.

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcome