Are you ready to lead world-class design across every touchpoint—shaping the visual future of one of the world’s most iconic brands?
Join us as Design Lead, spearheading our London design team, elevating design craft across motion, digital, print, and events—driving creative excellence, mentoring a high-performing team, and setting new standards for how the LEGO® brand shows up in an evolving media landscape.

The role will work directly into the Head of the London Agency, with strong links to the Creative Director .

• Lead the end-to-end design process across all media —from campaign concept to final execution, ensuring consistency, quality, and innovation across print, video, digital, social, and experiential.
• Inspire, mentor, and manage a team of designers (junior to senior), creating a culture of excellence, feedback, and continuous growth.
• Natural collaborator demonstrable experience working as one team in an integrated way with Art Directors and into a CD.
• Own the creative bar for all design output , reviewing and guiding work to maintain visual consistency, brand integrity, and exceptional craft, while pushing boundaries through new media and emerging technologies.
• Act as a bridge between creative and operations , collaborating closely with the Creative Director and Creative Services Manager to ensure aligned vision, efficient resourcing, and delivery.
• Bring brand expression to life , shaping visual identity (VI) and campaign design systems across platforms, strong in origination and the application of existing brand identities and guidelines.
• Stay ahead of the curve , drawing from industry trends and tools to inspire your team and apply fresh, culturally relevant design thinking.
• Oversee and contribute hands-on to design projects , balancing leadership with direct involvement in key initiatives and high-impact executions.
• Identify challenges early and lead solutions , operationally and creatively—ensuring the team remains agile and supported in a dynamic workflow.
• Strong professional network of freelancers and contacts for external inspiration
• ‘LEGO over ego’ is at the heart of how we work, actively foster a culture of creative excellence, collaboration, and humility.