JOB DESCRIPTION:

Our Pet Nutrition strategy aims to connect us to pet parents in a way that no other company can. To achieve our pet parent ambitions, we have become a data-led and digital-first business. This exciting vision requires exceptional people at all levels who understand how to bring about and adopt data and digital-led capability.
We are seeking a Digital Accelerator Lead to help us realize our ambition to put the needs of pet parents at the heart of our connected communications strategy.The ideal candidate will be a highly focused, driven martech practitioner, and process change agent.
This role will enable our first-party data and marketing technologies and will support those who use our first-party data to build brand awareness, activation, and ongoing advocacy. To be considered for this role you will need proven first-hand experience shaping the martech platforms and processes that deliver meaningful personalization at scale and across channels.

• Ownership of the ANZ Digital Acceleration Goals: With the support of the Data-driven Marketing Director and execution from the Digital Engagement Manager, you will work with our brand teams to create a strategic link between brand through to the holistic audience activation.
• ANZ Data Strategy: You will lead the piloting, adoption, and operationalization of Mars 1P data use cases, partnering with brand teams to translate and create strategic linkages.
• ‘User-Stories’: You will collaborate with stakeholders to gather a clear description of Data-driven Marketing ‘user-stories’ for the (ANZ and Global) Martech Delivery team’s ‘use-case’ documentation.
• New Capability Prioritisation & Management: You will gather a clear description of ANZ specific and Global Martech deliverables and their dependencies.