Job Title: Digital Marketing Manager
Reports To: Operations Lead & Strategic Lead
Direct Reports: None initially. Future: Account Managers/Client Success Executives as business grows
At Planit Scotland, we don’t just run marketing campaigns, we create strategies that help businesses grow. For over 10 years, we’ve partnered with clients across the UK, Europe, and even further afield, delivering results that make an impact. Now, we’re on the hunt for a Digital Account Manager to join our fully remote team. You’ll be the driving force behind client success: shaping bold strategies, pitching fresh ideas, and working with our talented specialists to bring them to life. If you love variety, creativity, and taking ownership, this is your chance to make your mark in a fast-moving agency.

KEY RESPONSIBILITIESCLIENTS (SUCCESS & RELATIONSHIP GROWTH)

• Strategy & campaign leadership: Lead the planning and delivery of multi-channel marketing that grows brand visibility and drives customer acquisition for client accounts.
• Budgeting & resource allocation: Set, manage and optimise budgets; deploy internal and external resources to maximise impact and margin.
• Data-driven performance & reporting: Use analytics to inform decisions and ongoing optimisation; produce clear, actionable reports and present recommendations.
• Cross-team collaboration: Work closely with Creative, Content, Web, SEO and PPC to ensure activity aligns with client and business objectives
• Continuous professional development: Proactively upskill through training and certifications, sharing best practice with the team.
• Build strong, long-term partnerships based on trust, transparency, and results.
• Lead onboarding, check-ins, and review meetings to a consistent standard.
• Identify opportunities to extend services and strengthen client partnerships.
• Escalate risks early and manage challenging conversations confidently.
• Represent the client voice within Planit Scotland, ensuring their priorities are understood across the team.

NOT RESPONSIBLE FOR

• Day-to-day campaign delivery (handled by Specialists).
• Operations and scheduling (Operations Lead).
• Line management of team members (until the role grows into leadership).