Digital Account Marketing Manager at Island Hospitality Management

West Palm Beach, Florida, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Mar, 26

Salary

0.0

Posted On

10 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Ecommerce, Digital Marketing, Paid Media, Email Campaigns, Social Media, Reputation Management, Performance Reporting, Content Creation, SEO, Revenue Management, Hospitality Industry Experience, Agency Management, Marketing Strategies, Data Analysis, Collaboration, Attention To Detail

Industry

Hospitality

Description

Description The pivotal responsibility of the Digital Account Marketing Manager involves guiding and implementing Island Hospitality's defined digital strategy across our hotels, restaurants, and other channels. This position is accountable for overseeing Island Hospitality's e-commerce presence, boosting e-commerce revenue, and delivering top-notch support. Requirements Job Requirements: Provide eCommerce and digital marketing functional support for key hotels to include the preparation and execution of various marketing campaigns Proactively evaluate, recommend, and implement strategies to improve individual hotel’s top line revenue, web presence, and marketing performance Ensure paid media accounts are funded based on designated schedule, and performing at an optimal level Form & manage relationships with agencies and OTA vendors Create performance reports to drive the action plan process that will increase the company’s presence in all digital media areas. This includes organizing, formatting and consolidation of reports on all paid media efforts as well as write copy and strategic paid media ads based on the company’s needs Actively research and increase knowledge on brand and industry marketing, news, best practices, strategies, and tactics; present findings to corporate and/or hotels Utilizing the company’s tools and hotel brand tools, develop and execute targeted email campaigns following corporate and brand best practices Understand and execute social media campaigns and assist with content creation, scheduling and deployment Assist with reputation management, overseeing responses to reviews across several platforms including Google, Trip Advisor, OTA’s and social media platforms Partner with the Director of Digital Marketing with work streams to help meet revenue goals Work with the Content & Design Manager to optimize websites of all the company’s brands Work with revenue management to create and evaluate brand.com and OTA packages/promotions and or specials Attend brand trainings and webinars Travel to hotels as requested by SVP of Sales & Marketing Any and all other work as required to complete the primary purpose of the position Job Qualifications: 2+ years of experience working in digital media role and/or 2+ years of experience working in a revenue management role Hospitality industry experience (preferred) Marriott, Hilton, Hyatt, IHG or Independent digital and paid media experience (preferred) SEO, email marketing, and paid search experience (preferred) Prior experience with remote work; requires minimal supervision; self-started and self-motivated (preferred) High school diploma or equivalent experience Bachelor's degree in Sales, eCommerce/Digital, Marketing, Business, or Hospitality Management (preferred) Proficient skills with Microsoft Office - Excel, Word, and PowerPoint The ability to travel up to 5% Effective communication, collaboration, and attention to detail The ability to work in a fast-paced environment and manage multiple projects The ability to identify opportunities and effectively take action Training: Island Hospitality is committed to employee development and displays that commitment with a formalized training and development program providing a clear path for any employee with a desire and aptitude to thrive in the hospitality business. As team members join Island Hospitality from other organizations they too can build on that prior experience and find further growth opportunities within our company by utilizing the tools and resources offered. Team Member Wellness Program: How We Thank You For All You Bring To The Team Rewarding Benefits Package: Healthcare including Medical, Dental, and Vision Insurance HSA & FSA plans available! Dependent care FSA Identity Theft Protection Insurance Commuter benefits including transit & parking Pet Insurance PTO and Payroll Incentives for Annual Wellness Exams Employee Assistance Program Wellness Subscriptions including access to gyms, financial planning, counseling, and legal services Paid Sick and Vacation Time Family Leave 401(k) Retirement plan - IHM Matches 100% up to 3% of your salary and an extra 50% on the next 2% of your salary. 401(k) is fully vested upon the first contribution Rewarding Hard Work: Incentive based bonus program Free room nights at our hotels and employee discounts within your hotel brand Discounts for friends and family within your hotel brand Team Member recognition and bonus Discounted tickets to theme parks, musicals, movies, and more through Tickets at Work Career Growth through our in-house training program with a path personalized to your desired goals Referral bonus program to ANY of our locations Equal Opportunity Employer Island Hospitality uses E-Verify to confirm work authorization in all municipalities where it is required by law.

Responsibilities

The Digital Account Marketing Manager is responsible for guiding and implementing the digital strategy for Island Hospitality across various channels. This includes overseeing e-commerce presence, boosting revenue, and providing support for marketing campaigns.