Digital Acquisition Analyst at Trivelta

Monterrey, Nuevo León, Mexico -

Full Time

Start Date

Immediate

Expiry Date

17 Jul, 26

Salary

0.0

Posted On

18 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital acquisition, Performance marketing, Growth marketing, Tracking pixels, Event-based attribution, MMP, Adjust, AppsFlyer, Conversion funnels, Data analysis, Excel, Google Sheets, SQL, App onboarding, Mobile growth, Dashboarding

Industry

Software Development

Description

The Role We're looking for a Digital Acquisition Analyst who knows their way around pixels, SDKs, and acquisition channels. You'll be a key player in our growth team, helping us bring in the right users and making sure they actually stick around after downloading our app. You don't need to have seen it all, but you need to be curious, sharp, and ready to own your work end to end. What You'll Do Run and optimize acquisition channels: Manage campaigns across Meta, Google, TikTok, and other paid channels. Track what works, cut what doesn't, and scale what does. Own our tracking setup: Implement and maintain pixels (Meta, Google, TikTok) and make sure our events are firing correctly across web and mobile. Work with SDKs & MMPs: Help configure and QA tools like Adjust or AppsFlyer to keep our attribution clean and reliable. Dig into the funnel: Spot where users are dropping off and work with the team to test and fix it. Improve app onboarding: Analyze how new users move through our onboarding flow and find ways to increase activation rates. Report on what matters: Build and maintain dashboards with the metrics that actually drive decisions: CAC, ROAS, LTV, conversion rates. Collaborate across teams: You'll work closely with product, engineering, and creative to make things happen. What We're Looking For Must-Have 2–4 years of experience in digital acquisition, performance marketing, or growth. Solid understanding of tracking pixels and event-based attribution (Meta, Google, TikTok). Hands-on experience with at least one MMP (Adjust, AppsFlyer, Branch, or similar). Experience analyzing and improving conversion funnels. Comfortable working with data SQL is a plus, but strong Excel/Sheets skills work too. Some experience with app onboarding flows or mobile growth. English proficiency: upper-intermediate to advanced (B2–C1). You'll read docs, write reports, and communicate with partners in English. Nice-to-Have Experience in high-performance industries like fintech, e-commerce, gaming, or on-demand. Familiarity with Firebase or a BI tool (Looker, Tableau, etc.). You've worked in a startup or scale-up before, you know what "wearing multiple hats" actually means.

Responsibilities

You will manage and optimize paid acquisition campaigns across platforms like Meta, Google, and TikTok while maintaining tracking pixels and attribution tools. Additionally, you will analyze user funnels and onboarding flows to improve activation rates and report on key performance metrics.