DIGITAL ACQUISITION MANAGER | BARCLAYS | LONDON

We are looking for a highly motivated and commercially astute Digital Investing Acquisition Manager to drive the acquisition planning and execution for our Digital Investing platform called, including Smart Investor. This is a hands-on role responsible for significantly increasing the number of new customers and assets on the platform, driving short- and long-term commercial outcomes through data-led initiatives and cross-channel acquisition plans.
As a driver of new customer growth, you will develop and execute acquisition initiatives across multiple channels including Owned and Paid Marketing, SEO, content, colleague channels, and third-party partnerships. A key part of your responsibility will include owning the Search Engine Optimisation (SEO) plan and execution across public-facing and secure client-facing webpages. You will use performance data and insights to track KPIs, shape future campaigns, and drive innovation acquisition activity—constantly looking for ways to innovate and accelerate digital investing growth.
You will partner across a matrix of internal stakeholders—including Marketing, Content, Digital, Analytics, Operations, Legal, Risk, Compliance, and Proposition teams—to deliver integrated, compliant, and customer-centric acquisition journeys. As a valued voice in the Digital Investing business, you will also support customer retention and engagement, helping to improve activation, funding, and lifetime customer value.
This role requires strong commercial skills, the ability to manage competing priorities, and a passion for customer-centric innovation. You will update on Digital Investing initiatives in forums and stakeholder meetings up to a senior level. You will play a key part in defining and delivering a digitally enabled growth model for the future of investing at Barclays.

ACCOUNTABILITIES

• Execution of market research and analysis to support the identification of potential opportunities, market trends, and customer needs, to develop strategies for business growth.
• Identification of leads through various channels such as networking, referrals, cold calling, and attending industry events.
• Management of existing client relationships to understand their needs and identify opportunities for cross-selling or upselling banking products and services.
• Development and execution of strategies to acquire new business and expand the customer base, including preparation of proposals, presentations, and negotiation of contracts.
• Collaboration with product managers, credit analysts, product specialists, operations, and other internal stakeholders to ensure seamless delivery of products and services to clients.
• Forecasting of sales targets and tracking progress against goals, including regular reports on business development activities, pipeline status, and sales performance to management.
• Contribution to the development of business development strategies and initiatives to drive revenue growth and achieve business objectives.

To identify and capitalise on business opportunities, expansion of the customer base, relationship management, and driving of revenue growth.