We are seeking an experienced, analytical, and results-focused Digital Advertising Manager to take full ownership of our paid advertising campaigns across Google Ads, Facebook Ads, and Microsoft Ads. This role requires a deep understanding of online advertising strategy, campaign optimisation, and creative development to drive high-quality traffic, maximise conversions, and increase return on ad spend (ROAS).

REQUIREMENTS:

• Proven experience managing and optimising campaigns on Google Ads, Facebook Ads, and Microsoft Ads.
• Strong understanding of ROAS optimisation and cost-efficiency in advertising spend.
• Experience with Shopping Ads, Performance Max campaigns, re-marketing/retargeting, and lookalike audiences.
• Proficiency with Google Analytics, Google Tag Manager, and conversion tracking setup.
• Ability to analyse data and translate insights into actionable campaign improvements.
• Strong copywriting skills for ad headlines, descriptions, and calls-to-action.
• Highly organised, detail-oriented, and comfortable managing multiple campaigns simultaneously.

PREFERRED SKILLS:

• Experience with landing page optimisation.
• Familiarity with dynamic product ads and feed optimisation tools.
• Understanding of attribution models and customer journey tracking.
• Knowledge of HTML/CSS basics for ad troubleshooting.
  Job Type: Full-time
  Pay: £30,000.00-£35,000.00 per year

Benefits:

• Company pension
• On-site parking

Application question(s):

• Do you have professional experience managing advertising campaigns on Google Ads, Facebook Ads, and Microsoft Ads?
• Have you successfully optimised campaigns to improve Return on Ad Spend (ROAS) and other key performance metrics?
• Are you able to analyse campaign performance data and make adjustments to targeting, budgets, and creatives based on the results?

Work Location: In perso

• Plan, build, and manage campaigns across Google Ads (Search, Shopping, Display, Performance Max), Facebook Ads (Meta Ads Manager), and Microsoft Ads (Bing Ads).
• Create and optimise ad copy, creatives, images, videos, and headlines to maximise engagement and conversion rates.
• Conduct advanced keyword research, competitor analysis, and audience targeting to identify profitable opportunities.
• Develop and test A/B variations of ad content, creatives, and landing pages to improve performance.
• Monitor performance data and adjust budgets, targeting, and creative elements to maximise ROAS.
• Analyse campaign metrics such as CTR, CPC, CPA, conversion rate, and ROAS to make data-driven decisions.
• Use tools such as Google Analytics, Google Tag Manager, and conversion tracking to measure and refine results.
• Optimise product feed management for Shopping Ads, ensuring product titles, descriptions, and imagery are fully optimised.
• Stay up-to-date with platform algorithm changes, advertising trends, and emerging ad formats to maintain a competitive edge.
• Prepare regular performance reports with actionable insights for ongoing improvement.