Digital Advertising (PPC) Department Manager at Direct Online Marketing
Pittsburgh, PA 15224, USA -
Full Time


Start Date

Immediate

Expiry Date

30 Jun, 25

Salary

0.0

Posted On

31 Mar, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Performance Analysis, Google Analytics

Industry

Marketing/Advertising/Sales

Description

We’re seeking extraordinary people who want to contribute to a fast-growing digital marketing agency with a proven track record of success for clients around the world.
As the Digital Advertising (PPC) Department Manager, you’ll play a critical role in refining and expanding our digital advertising services, ensuring client campaigns deliver measurable results, and aligning department initiatives with broader agency goals.
Team members enjoy a great work-life balance and directly impact our company, our clients, communities, and fellow team members.

WHO YOU ARE

You bring 5+ years of digital advertising experience. You also have at least 3 years of management experience.

Here’s what we’re looking for:

  • Proven ability to manage the day-to-day operations of a PPC department, including resource planning, workload management, and quality assurance.
  • Strong background in designing and implementing processes that improve team efficiency, client satisfaction, and campaign results.
  • Track record of successfully managing client relationships, ensuring alignment with their goals, and delivering measurable business outcomes like lead generation and e-commerce sales.
  • Expertise in analyzing and interpreting data to drive strategic decisions and ensure continuous campaign improvement.
  • Adept at multitasking in a fast-paced environment, ensuring deadlines are met without compromising quality.
  • Experience leading a team.

Additionally, you will have the following:

  • A Bachelor’s degree or greater, or equivalent work experience in marketing
  • Intimate familiarity of sales and marketing funnels
  • Creative problem solving
  • Outstanding computer skills
  • Excellent written and verbal communication

The following experiences are a plus:

  • Agency experience
  • Marketing automation and CRM tool implementation
  • Performance analysis via website analytics and reporting tools (e.g. Google Analytics, Triple Whale, etc.)
  • Foreign language skills or strategic guidance of foreign campaigns
Responsibilities

You will lead the day-to-day operations of the department. You’ll oversee a team of skilled PPC specialists, ensuring quality, performance, and innovative strategy while driving measurable business results, such as quality lead generation and e-commerce sales.
You’ll take ownership of department-wide initiatives, including process development and adherence, tracking and analyzing client results, and addressing client performance concerns - both internally and with clients directly. You’ll champion the adoption of new tools, methodologies, and innovations to keep the department at the forefront of industry trends.
Additionally, you may be responsible for leading the strategic vision, execution, and optimization of digital advertising campaigns for key client accounts.

Day-to-day work includes:

  • Owning the day-to-day operations and strategic vision of the department
  • Developing and implementing processes and workflows to improve efficiency
  • Leading department projects that improve our service offerings, client performance, or other agency initiatives
  • Proactively reviewing strategies and performance of client accounts
  • Displaying ownership of client results, digging in to solve issues when they arise
  • Managing, mentoring, and developing a team of 5-10 team members, fostering a culture of accountability, collaboration, and innovation.
  • Monitoring industry trends, and identifying opportunities to enhance the team’s expertise and client offerings.
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